BBB NATIONAL PROGRAMS INC

EIN: 833302514

MCLEAN, VA

Total Revenue
$23,524,428
Total Expenses
$22,439,111
Total Assets
$33,186,279
Net Assets
$22,057,481
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
2018
Legal Domicile
DE
Principal Officer
VICTORIA MCCORMICK
Phone
7032479361
Tax Period
2025-01-01 to 2025-12-31

BBB NATIONAL PROGRAMS INC, founded in 2018, is a mid-sized nonprofit that reported $23.5M in total revenue in fiscal year 2025. Expenses of $22.4M left a modest 5% surplus.

Mission

TO FOSTER TRUST, INNOVATION, AND COMPETITION IN THE MARKETPLACE THROUGH THE DEVELOPMENT AND DELIVERY OF EFFECTIVE, THIRD-PARTY SELF-REGULATION, DISPUTE RESOLUTION, AND OTHER PROGRAMS.

Program Service Accomplishments

Program 1

BBB NATIONAL PROGRAMS PROMOTES TRUTH-IN-ADVERTISING THROUGH ITS NATIONAL ADVERTISING DIVISION AND NATIONAL ADVERTISING REVIEW BOARD; PROVIDES A WATCHDOG ROLE ON THE DIRECT SELLING INDUSTRY VIA ITS...

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BBB NATIONAL PROGRAMS PROMOTES TRUTH-IN-ADVERTISING THROUGH ITS NATIONAL ADVERTISING DIVISION AND NATIONAL ADVERTISING REVIEW BOARD; PROVIDES A WATCHDOG ROLE ON THE DIRECT SELLING INDUSTRY VIA ITS DIRECT SELLING SELF-REGULATORY COUNCIL; HELPS COMPANIES ADHERE TO APPLICABLE PRIVACY STANDARDS THROUGH ITS VARIOUS PRIVACY INITIATIVES; CREATES GUIDELINES FOR CHILDREN'S ADVERTISING AND PRIVACY IN ITS CHILDREN'S ADVERTISING REVIEW UNIT; MONITORS DIGITAL ADVERTISING, INCLUDING POLITICAL ADS, THROUGH ITS DIGITAL ADVERTISING ACCOUNTABILITY PROGRAM; AND SETS STANDARDS FOR COMPANIES THAT ADVERTISE FOOD AND BEVERAGES TO CHILDREN VIA ITS CHILDREN'S FOOD AND BEVERAGE ADVERTISING INITIATIVE, DOING ALL OF THIS WORK IN THE SPIRIT OF ENCOURAGING VOLUNTARY SELF-REGULATION.

Program 2

BBB NATIONAL PROGRAMS OPERATES BBB AUTO LINE, ONE OF THE LARGEST AND HIGHLY REGARDED DISPUTE RESOLUTION PROGRAMS IN THE UNITED STATES. BBB AUTO LINE HELPS BUSINESSES AND CONSUMERS RESOLVE AUTOMOTIVE...

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BBB NATIONAL PROGRAMS OPERATES BBB AUTO LINE, ONE OF THE LARGEST AND HIGHLY REGARDED DISPUTE RESOLUTION PROGRAMS IN THE UNITED STATES. BBB AUTO LINE HELPS BUSINESSES AND CONSUMERS RESOLVE AUTOMOTIVE WARRANTY, LEMON LAW, CLASS ACTION, AND DEALER MANUFACTURER DISPUTES IN A TIMELY, COST-EFFECTIVE MANNER THAT COMPLIES WITH APPLICABLE STATE LAWS AND REGULATIONS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2025)

Revenue Breakdown

Contributions & Grants $3,529,334
Program Service Revenue $18,778,829
Investment Income $977,597
Other Revenue $238,668
TOTAL REVENUE $23,524,428

Expense Breakdown

Grants Paid $350,000
Salaries & Benefits $14,381,367
Fundraising Expenses $0
Other Expenses $7,707,744
TOTAL EXPENSES $22,439,111

Year-over-Year Comparison

2025 2024 Change
Revenue $23,524,428 $22,156,283 +0.1%
Expenses $22,439,111 $21,676,869 +0.0%
Net Income $1,085,317 $479,414 +1.3%
Key Indicators
✓ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Governance

Voting Members
16
Independent Members
15
Employees
119
Volunteers
116

Governance Policies

✓ Conflict of Interest Policy
✓ Whistleblower Policy
✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School
✗ Operated a Hospital
✗ Provided First Class Travel
✗ Reported Conflict of Interest
✗ Reported Asset Diversion
✗ Excess Benefit Transaction
✗ Made Political Expenditures
✗ Engaged in Lobbying
✗ Operated Donor Advised Fund
✗ Maintained Art Collections
✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
4
$1,246,291
Total Directors
21
$1,246,291
Key Employees
1
$421,954
Highest Compensated
5
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
ERIC D REICIN PRES & CEO, EX-OFFICIO 55.00
Officer Director
$750,507 $51,823 $802,330
VICTORIA MCCORMICK CFO & COO, SECRETARY/TREASURER 55.00
Officer Director
$391,762 $52,199 $443,961
W DAVID HUBBARD BOARD CHAIR 1.00
Officer Director
$0 $0 $0
JOCELYN HUNTER BOARD VICE-CHAIR 1.00
Officer Director
$0 $0 $0
ELIZABETH ALLEN DIRECTOR 1.00
Director
$0 $0 $0
DAVID COHEN DIRECTOR 1.00
Director
$0 $0 $0
CAMILLE JOHNSTON DIRECTOR 1.00
Director
$0 $0 $0
JOEL KATZ DIRECTOR 1.00
Director
$0 $0 $0
BOB LIODICE DIRECTOR 1.00
Director
$0 $0 $0
SANDI MASINO DIRECTOR 1.00
Director
$0 $0 $0
CARLA R MICHELOTTI DIRECTOR 1.00
Director
$0 $0 $0
BRENT SANDERS DIRECTOR 1.00
Director
$0 $0 $0
MARY SOPHOS DIRECTOR 1.00
Director
$0 $0 $0
JOE STEGBAUER DIRECTOR 1.00
Director
$0 $0 $0
KATHRYN FARRARA DIRECTOR (AS OF 12/11/2025) 1.00
Director
$0 $0 $0
LYDIA PARNES DIRECTOR (AS OF 12/11/2025) 1.00
Director
$0 $0 $0
JUSTIN THOMAS-COPELAND DIRECTOR (AS OF 12/11/2025) 1.00
Director
$0 $0 $0
LUIS-XAVIER HERNANDEZ DIRECTOR (UNTIL 12/11/2025) 1.00
Director
$0 $0 $0
MARLA KAPLOWITZ DIRECTOR (UNTIL 05/29/2025) 1.00
Director
$0 $0 $0
MAUREEN K OHLHAUSEN DIRECTOR (UNTIL 12/11/2025) 1.00
Director
$0 $0 $0
MICHELE M TOTONIS DIRECTOR (UNTIL 12/11/2025) 1.00
Director
$0 $0 $0
MARY ENGLE EVP, POLICY 35.00
Key Emp
$392,348 $29,606 $421,954
DONA FRASER SR. VP, PRIVACY INITIATIVE 35.00
Highest
$292,742 $28,363 $321,105
JIM BOYLE CHIEF MKTG. & COMMUNICATION OFFICER 35.00
Highest
$272,799 $40,889 $313,688
AMY STEACY GENERAL COUNSEL 35.00
Highest
$271,433 $29,619 $301,052
AMY CLARK CHIEF HUMAN RESOURCES OFFICER 35.00
Highest
$249,707 $38,281 $287,988
HARLEY BLEDSOE CHIEF INFORMATION OFFICER 35.00
Highest
$240,359 $37,675 $278,034
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $23,524,428 $22,439,111 $33,186,279 $1,085,317
2024 $22,156,283 $21,676,869 $31,738,866 $479,414
2023 $26,930,430 $19,710,329 $31,567,470 $7,220,101
2022 $18,433,642 $17,232,478 $19,880,248 $1,201,164
2021 $17,177,943 $17,094,321 $15,447,610 $83,622
2020 $17,919,845 $15,112,760 $13,211,766 $2,807,085
2019 $14,668,330 $8,830,240 $8,590,956 $5,838,090
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