VISIT MORGAN HILL (EIN 833770001) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2019

Legal Domicile

Phone

4089157659

Tax Period

2024-07-01 to 2025-06-30

VISIT MORGAN HILL, founded in 2019, is a small nonprofit in the Community Improvement sector that reported $330K in total revenue in fiscal year 2024. Expenses of $309K left a modest 6% surplus.

Mission

TO IMPROVE BUSINESS CONDITIONS AND THE BUSINESS ENVIRONMENT FOR TOURISM BUSINESSES IN THE CITY OF MORGAN HILL, CALIFORNIA THROUGH DEVELOPMENT OF A TOURISM BUSINESS DISTRICT AND OTHER INITIATIVES

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $0

Program Service Revenue $329,596

Investment Income $0

Other Revenue $0

TOTAL REVENUE $329,596

Expense Breakdown

Grants Paid $0

Salaries & Benefits $160,749

Fundraising Expenses $0

Program Expenses $308,537

Other Expenses $147,788

TOTAL EXPENSES $308,537

Year-over-Year Comparison

	2024	2023	Change
Revenue	$329,596	$332,438	0.0%
Expenses	$308,537	$346,346	-0.1%
Net Income	$21,059	$-13,908	-2.5%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

N/A

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
KRISTA RUPP	EXECUTIVE DIRECTOR	40.00		$148,883	$0	$148,883
MICHAEL MEREDITH	Chairman	2.00	Officer Director	$0	$0	$0
BINA ROY DESAI	Director	2.00	Director	$0	$0	$0
VICTORIA SAN NICOLAS	Director	2.00	Director	$0	$0	$0
ALEXIS SOLIS	Director	2.00	Director	$0	$0	$0
EDITH RAMIREZ	Secretary	2.00	Officer Director	$0	$0	$0
CHRIS GHIONE	Treasurer	2.00	Officer Director	$0	$0	$0
JOHN MCKAY	Director	2.00	Director	$0	$0	$0
GENE GUGLIELMO	Director	2.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$329,596	$308,537	$307,297	$21,059
2024	$332,438	$346,346	$286,238	$-13,908
2023	$345,844	$218,790	$300,146	$127,054
2022	$283,652	$268,116	$173,092	$15,536
2020	$316,760	$95,627	$221,133	$221,133

VISIT MORGAN HILL