GENEVA PLAZA INC

EIN: 833984225 501(c)(3) Housing & Shelter

PASADENA, CA

Total Revenue
$3,857,322
Total Expenses
$1,534,983
Total Assets
$12,999,820
Net Assets
$6,107,142
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
2019
Legal Domicile
CA
Principal Officer
ERIC LARSON
Phone
3232583512
Tax Period
2024-07-01 to 2025-06-30

GENEVA PLAZA INC, founded in 2019, is a community nonprofit in the Housing & Shelter sector that reported $3.9M in total revenue in fiscal year 2024. Revenue surged 116% from the prior year, signaling strong growth momentum. The organization ran a surplus of $2.3M, a strong 60% operating margin.

Mission

GENEVA PLAZA, INCORPORATED, OPERATES AN AFFORDABLE APARTMENT COMMUNITY LOCATED IN SANTA MONICA, CALIFORNIA.

Program Service Accomplishments

Program 1
Expenses: $1,225,457 Revenue: $544,514

GENEVA PLAZA, INC. (CORPORATION) IS A CALIFORNIA NON-PROFIT CORPORATION FORMED ON FEBRUARY 15, 2019 BY WESTMINSTER TOWERS, INC. TO MANAGE GENEVA PLAZA HUD PROJECT NO.122-EH001 (PROJECT), AN...

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GENEVA PLAZA, INC. (CORPORATION) IS A CALIFORNIA NON-PROFIT CORPORATION FORMED ON FEBRUARY 15, 2019 BY WESTMINSTER TOWERS, INC. TO MANAGE GENEVA PLAZA HUD PROJECT NO.122-EH001 (PROJECT), AN EIGHT-STORY, 100-UNIT BUILDING COMPLETED IN JUNE 1979 IN SANTA MONICA, CALIFORNIA. WESTMINSTER TOWERS, INC. DEEDED THE BUILDING OVER TO THE CORPORATION ON JULY 12, 2019. THE CORPORATION MANAGES THE PROJECT UNDER GUIDELINES ESTABLISHED BY THE DEPARTMENT OF HOUSING AND URBAN DEVELOPMENT (HUD) IN SECTION 202 OF THE NATIONAL HOUSING ACT, WHICH DIRECTS THE OPERATION OF FEDERALLY SUBSIDIZED APARTMENT RENTAL HOUSING FOR LOW-INCOME ELDERLY PERSONS.FALKENBERG/GILLIAM & ASSOCIATES, INC. IS THE PROJECTS' MANAGING AGENT, AND APARTMENT RENTAL RATES REQUIRE HUD APPROVAL.THE PROJECTS' MAJOR PROGRAM IS ITS SECTION 8 HOUSING ASSISTANCE PAYMENT PROGRAM PROVIDED UNDER AN AGREEMENT WITH HUD.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $2,817,131
Program Service Revenue $544,514
Investment Income $493,018
Other Revenue $2,659
TOTAL REVENUE $3,857,322

Expense Breakdown

Grants Paid $0
Salaries & Benefits $360,056
Fundraising Expenses $0
Program Expenses $1,225,457
Other Expenses $1,174,927
TOTAL EXPENSES $1,534,983

Year-over-Year Comparison

2024 2023 Change
Revenue $3,857,322 $1,786,999 +1.2%
Expenses $1,534,983 $1,353,102 +0.1%
Net Income $2,322,339 $433,897 +4.4%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Financial Distress Indicator

Liquidity & Cash Position

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Governance

Voting Members
5
Independent Members
5
Employees
4
Volunteers
5

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
3
$0
Total Directors
5
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
JAMES DANIEL WILLIAMS VICE PRESIDENT 1.00
Officer Director
$0 $0 $0
ERIC LARSON PRESIDENT 1.00
Officer Director
$0 $0 $0
KAREN CARREY SECRETARY 1.00
Officer Director
$0 $0 $0
HYOWOOK HUGH CHAING DIRECTOR 1.00
Director
$0 $0 $0
LAWRENCE RHEE DIRECTOR 1.00
Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $3,857,322 $1,534,983 $12,999,820 $2,322,339
2024 No data No data No data No data
2023 $1,395,599 $1,366,072 $10,438,300 $29,527
2022 $1,324,037 $1,329,190 $10,493,201 $-5,153
2021 $1,318,041 $1,335,072 $10,639,438 $-17,031
2020 $1,364,953 $1,228,456 $10,719,453 $136,497
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