DENVER METRO CONVENTION & VISITORS… - Form 990 Financial Data

🔒

Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

Sign in with your work email to view Tuckman-Chang indicators

Financial Trends

Organization Details

Formation Year

1909

Legal Domicile

Principal Officer

RICHARD SCHARF

Phone

3038921112

Tax Period

2024-01-01 to 2024-12-31

DENVER METRO CONVENTION & VISITORS BUREAU, founded in 1909, is a mid-sized nonprofit that reported $46.5M in total revenue in fiscal year 2024.

Mission

TO BRING CONVENTIONS AND LEISURE VISITORS TO DENVER FOR THE ECONOMIC BENEFIT OF THE CITY, THE COMMUNITY, AND OUR PARTNERS.

Program Service Accomplishments

Program 1

CONVENTIONS - RESPONSIBLE FOR MARKETING DENVER AS A MEETING AND CONVENTION DESTINATION. ALSO RESPONSIBLE FOR PROVIDING ASSISTANCE TO CONVENTIONS AND MEETINGS COMING TO DENVER BY ACTING AS A LIAISON BETWEEN MEMBERS, CITY FACILITIES, AND PLANNERS. FURTHER, VISIT DENVER FACILITATES ANY NEEDS THE CLIENT MAY HAVE TO ENSURE THAT THE GROUP RETURNS TO THE CITY OF DENVER FOR FUTURE MEETINGS.

Program 2

TOURISM - RESPONSIBLE FOR PROMOTING DENVER AS A YEAR-ROUND LEISURE DESTINATION TO DOMESTIC AND INTERNATIONAL TRAVELERS.

Program 3

MARKETING, GUIDES AND INFORMATION CENTERS - DEVELOPS AND INTEGRATES MARKETING PROGRAM TO PROMOTE METRO DENVER AS A PREMIER TRAVEL DESTINATION FOR CONVENTIONS, MEETINGS AND LEISURE TRAVEL.

🔒

Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

Sign in to view Trantor Score and financial metrics

Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $42,493,715

Program Service Revenue $2,386,431

Investment Income $1,621,693

Other Revenue $39,766

TOTAL REVENUE $46,541,605

Expense Breakdown

Grants Paid $0

Salaries & Benefits $10,447,035

Fundraising Expenses $0

Other Expenses $35,208,240

TOTAL EXPENSES $45,655,275

Year-over-Year Comparison

	2024	2023	Change
Revenue	$46,541,605	$47,111,747	0.0%
Expenses	$45,655,275	$39,120,834	+0.2%
Net Income	$886,330	$7,990,913	-0.9%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

🔒

Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

Sign in to view all financial metrics

Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$2,260,279

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
RICHARD SCHARF	PRESIDENT &	60.00	Officer	$796,955	$67,398	$864,353
JEFFREY RUFFE	EXEC. V.P.-	60.00	Officer	$358,658	$66,584	$425,242
LEONA BENAVIDEZ	EXEC. V.P.-	60.00	Officer	$305,604	$22,214	$327,818
JUSTIN BRESLER	V.P.- MARKET	60.00	Officer	$268,965	$72,074	$341,039
FLAVIA LIGHT	V.P.- TOURIS	50.00	Officer	$261,710	$40,117	$301,827
SEAN MCNAMARA	A,V.P.- CONV	60.00	Highest	$206,100	$28,105	$234,205
MARY CLAIRE GENOVA	A.V.P.- PART	60.00	Highest	$190,244	$21,927	$212,171
VIKKI KELLY	EXEC ASSIST	50.00	Highest	$187,922	$22,048	$209,970
SHEILA PROVENZANO	SALES DIRECT	60.00	Highest	$178,786	$24,334	$203,120
MATTHEW PAYNE	EXECUTIVE DI	60.00	Highest	$177,708	$19,840	$197,548
BARNES LEON	CHAIR-ELECT	1.00	Officer Director	$0	$0	$0
BENITEZ LUIS	CO-CHAIR CTA	1.00	Officer Director	$0	$0	$0
COORS DAVID	SECRETARY	1.00	Officer Director	$0	$0	$0
FEASEL GREG	PAST CHAIR	1.00	Officer Director	$0	$0	$0
FEDRIZZI BRENT	CHAIR	1.00	Officer Director	$0	$0	$0
FINLAW JACK	LIASION - WO	1.00	Officer Director	$0	$0	$0
HIRSCHFELD BARRY	CHAIR - APPO	1.00	Officer Director	$0	$0	$0
ISENBERG WALTER	TREASURER &	1.00	Officer Director	$0	$0	$0
JAMES BRUCE	CO-CHAIR - T	1.00	Officer Director	$0	$0	$0
LEMASTERS NICK	CO - CHAIR -	1.00	Officer Director	$0	$0	$0
LEONARD GREG	CO-CHAIR - T	1.00	Officer Director	$0	$0	$0
RODRIGUEZ MANNY	LIASION - SP	1.00	Officer Director	$0	$0	$0
SINDEN JANICE	CHAIR - NOMI	1.00	Officer Director	$0	$0	$0
VELASQUEZ-HORVATH HOLLIE	CO-CHAIR - G	1.00	Officer Director	$0	$0	$0
MUNSON TODD	DIRECTOR	1.00	Director	$0	$0	$0
ANDREWS PAUL	DIRECTOR	1.00	Director	$0	$0	$0
BELL MATTHEW	DIRECTOR	1.00	Director	$0	$0	$0
BROOKS ALBUS	DIRECTOR	1.00	Director	$0	$0	$0
BURKETT MATTHEW	DIRECTOR	1.00	Director	$0	$0	$0
CHANG JENNIFER	DIRECTOR	1.00	Director	$0	$0	$0
COHEN ROB	DIRECTOR	1.00	Director	$0	$0	$0
CORSUN DAVID	DIRECTOR	1.00	Director	$0	$0	$0
DIMOND NAVIN	DIRECTOR	1.00	Director	$0	$0	$0
FEINSTEIN ANDREW	DIRECTOR	1.00	Director	$0	$0	$0
GRUITCH BETH	DIRECTOR	1.00	Director	$0	$0	$0
HEINRICH CHRISTOPH	DIRECTOR	1.00	Director	$0	$0	$0
HINDS CHRIS	DIRECTOR	1.00	Director	$0	$0	$0
HIRAGA ERIC	DIRECTOR	1.00	Director	$0	$0	$0
LEECH DAMANI	DIRECTOR	1.00	Director	$0	$0	$0
MITCHELL ALISON	DIRECTOR	1.00	Director	$0	$0	$0
PARSONS CINDY	DIRECTOR	1.00	Director	$0	$0	$0
PFLUM DENISE	DIRECTOR	1.00	Director	$0	$0	$0
RIDDER JENN	DIRECTOR	1.00	Director	$0	$0	$0
ROTH BRIAN	DIRECTOR	1.00	Director	$0	$0	$0
SANCHEZ JORGE	DIRECTOR	1.00	Director	$0	$0	$0
SANDOVAL AMANDA	DIRECTOR	1.00	Director	$0	$0	$0
SCHERER DAN	DIRECTOR	1.00	Director	$0	$0	$0
SCHULTZ FRANK	DIRECTOR	1.00	Director	$0	$0	$0
VENUS ROB	DIRECTOR	1.00	Director	$0	$0	$0
WILSON SID	DIRECTOR	1.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	No data	No data	No data	No data
2024	$46,541,605	$45,655,275	$62,862,535	$886,330
2023	$47,111,747	$39,120,834	$60,642,631	$7,990,913
2022	$41,636,291	$31,412,000	$43,563,731	$10,224,291
2021	$29,420,988	$21,693,533	$32,418,723	$7,727,455
2020	$12,927,884	$19,230,421	$24,817,152	$-6,302,537
2019	$40,992,367	$36,045,697	$31,730,977	$4,946,670
2018	$39,623,731	$35,714,892	$26,417,178	$3,908,839

DENVER METRO CONVENTION & VISITORS BUREAU