PRO RODEO HALL OF FAME AND MUSEUM … - Form 990 Financial Data

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1977

Legal Domicile

Principal Officer

Pamela McManus

Phone

7195284764

Tax Period

2023-01-01 to 2023-12-31

PRO RODEO HALL OF FAME AND MUSEUM OF THE AMERICAN COWBOY, founded in 1977, is a community nonprofit in the Arts, Culture & Humanities sector that reported $1.6M in total revenue in fiscal year 2023. Revenue surged 32% from the prior year, signaling strong growth momentum. Net assets of $7.0M represent 52 months of operating reserves.

Mission

THE PRORODEO HALL OF FAME AND MUSEUM OF THE AMERICAN COWBOY EDUCATES THE PUBLIC ABOUT RODEO, ITS HISTORY AND IMPACT ON WESTERN AMERICAN CULTURE, AND PROVIDES RECOGNITION TO RODEO NOTABLES OF THE PAST AND PRESENT AND SERVES AS AN INSPIRATION FOR THE FUTURE.

Program Service Accomplishments

Program 1

Expenses: $99,015 Revenue: $200,519

MUSEUM VISITOR PROGRAMS - DESIGNED TO PROVIDE AN AWARENESS AND UNDERSTANDING OF THE MUSEUM and to help Hall of Fame visitors understand the sport and the contributions on Western Culture from Rodeos.

Program 2

Expenses: $164,116 Revenue: $118,000

MUSEUM INDUCTIONS - EVENTS DESIGNED TO HONOR INDIVIDUALS, RODEO COMMITTEES AND RODEO ANIMALS WHO HAVE MADE SIGNIFICANT CONTRIBUTIONS TO THE SPORT OF PROFESSIONAL RODEO.

Program 3

Expenses: $379,049 Revenue: $111,182

DISPLAYS AND EXHIBITS - DISPLAYS OF MUSEUM ARTIFACTS CONSISTENT WITH THE THEME AND MISSION OF PROFESSIONAL RODEO AND THE TRADITIONS OF THE WEST.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $1,048,080

Program Service Revenue $362,232

Investment Income $14,355

Other Revenue $182,512

TOTAL REVENUE $1,607,179

Expense Breakdown

Grants Paid $0

Salaries & Benefits $356,229

Fundraising Expenses $266,436

Program Expenses $642,180

Other Expenses $1,308,370

TOTAL EXPENSES $1,664,599

Year-over-Year Comparison

	2023	2022	Change
Revenue	$1,607,179	$1,213,508	+0.3%
Expenses	$1,664,599	$1,550,070	+0.1%
Net Income	$-57,420	$-336,562	-0.8%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✓ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$1,008,120

Total Directors

$472,451

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
Tom Glause	President	5.0	Officer Director	$0	$30,647	$472,451
Pamela McManus	CFO	5.0	Officer	$0	$12,871	$211,115
Steve Knowles	Secretary	5.0	Officer	$0	$32,350	$209,517
Kent L Sturman	Executive Director	40.0	Officer	$108,403	$6,634	$115,037
James Miller	Trustee	5.0	Director	$0	$0	$0
Butch Morgan	Trustee	5.0	Director	$0	$0	$0
Bart Hutton	Trustee	5.0	Director	$0	$0	$0
Jon Mattson	Trustee	5.0	Director	$0	$0	$0
Jim Korkow	Trustee	5.0	Director	$0	$0	$0
John Adams	Trustee	5.0	Director	$0	$0	$0
Greg Hill	Trustee	5.0	Director	$0	$0	$0
Daren Peterson	Trustee	5.0	Director	$0	$0	$0
David Allen	Trustee	5.0	Director	$0	$0	$0
Michael Dawson	Trustee	5.0	Director	$0	$0	$0
Bo Gardner	Trustee	5.0	Director	$0	$0	$0
Bobby Norris	Trustee	5.0	Director	$0	$0	$0
Pam Minick	Trustee	5.0	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	No data	No data	No data	No data
2023	$1,607,179	$1,664,599	$7,421,142	$-57,420
2022	$1,213,508	$1,550,070	$7,774,601	$-336,562
2021	$1,121,085	$1,116,841	$7,532,712	$4,244
2020	$1,275,753	$1,058,456	$7,449,348	$217,297
2018	$1,019,221	$1,071,461	$7,122,874	$-52,240

PRO RODEO HALL OF FAME AND MUSEUM OF THE AMERICAN COWBOY