BRAND SAFETY INSTITUTE INC (EIN 841998960) - Form 990 Financial Analysis & Trantor Score

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Tuckman-Chang Vulnerability Assessment

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2019

Legal Domicile

Principal Officer

NEAL THURMAN

Phone

2024609859

Tax Period

2025-01-01 to 2025-12-31

BRAND SAFETY INSTITUTE INC, founded in 2019, is a small nonprofit in the Community Improvement sector that reported $338K in total revenue in fiscal year 2021. Revenue surged 576% from the prior year, signaling strong growth momentum. The organization ran a surplus of $158K, a strong 47% operating margin.

Mission

TO PROFESSIONALIZE AND ADVANCE THE EXECUTIVE CAPACITY NEEDED AT EVERY COMPANY TO PROTECT THEIR BRANDS THROUGH RESEARCH, ACCREDITATION, NETWORKING, AND EDUCATION. BY ACCREDITING BRAND SAFETY OFFICERS AND PROVIDING THEM WITH RELEVANT INFORMATION, EXPERTISE, AND CONNECTIONS, THE BRAND SAFETY INSTITUTE HELPS FOSTER A COMMUNITY OF BRAND LEADERS SAFEGUARD BOTH THEIR OWN BRANDS AND THE BROADER DIGITAL ADVERTISING SUPPLY CHAIN.

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Trantor Score

Financial Health & Payment Capacity Assessment (FICO Scale: 300–850)

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2025)

Revenue Breakdown

Contributions & Grants $0

Program Service Revenue $35,970

Investment Income $0

Other Revenue $0

TOTAL REVENUE $35,970

Expense Breakdown

Grants Paid $0

Salaries & Benefits $0

Fundraising Expenses $0

Other Expenses $562,093

TOTAL EXPENSES $562,093

Year-over-Year Comparison

	2025	2024	Change
Revenue	$35,970	$494,560	-0.9%
Expenses	$562,093	$640,142	-0.1%
Net Income	$-526,123	$-145,582	+2.6%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

N/A

Governance Policies

✓ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

⚠ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
NEAL THURMAN	CO-FOUNDER	20.00	Director	$0	$0	$0
MICHAEL ZANEIS	CO-FOUNDER	20.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$35,970	$562,093	$249,499	$-526,123
2024	$494,560	$640,142	$408,122	$-145,582
2023	$536,678	$741,435	$455,288	$-204,757
2022	$757,990	$403,424	$916,307	$354,566
2021	$337,965	$180,117	$709,541	$157,848

BRAND SAFETY INSTITUTE INC