SMALL MAGIC

EIN: 842967401 501(c)(3) Human Services

BIRMINGHAM, AL

Total Revenue
$2,325,727
Total Expenses
$981,918
Total Assets
$2,271,664
Net Assets
$1,824,931
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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year
2019
Legal Domicile
AL
Principal Officer
RUTH ANN MOSS
Phone
2282337804
Tax Period
2022-09-01 to 2023-08-31

SMALL MAGIC, founded in 2019, is a community nonprofit in the Human Services sector that reported $2.3M in total revenue in fiscal year 2022. Revenue surged 160% from the prior year, signaling strong growth momentum. The organization ran a surplus of $1.3M, a strong 58% operating margin.

Mission

SMALL MAGIC WORKS WITH FAMILIES, TEACHERS, AND COMMUNITY PARTNERS TO ENSURE EVERY CHILD IN BIRMINGHAM IS READY FOR SCHOOL AND A LIFETIME OF ECONOMIC MOBILITY.

Program Service Accomplishments

Program 1
Expenses: $781,566

SMALL MAGIC SUPPORTS THE FUTURE STABILITY AND PROSPERITY OF BIRMINGHAM BY FOCUSING ON OUR MOST PRECIOUS RESOURCE-OUR CHILDREN. OUR INNOVATIVE PROGRAMS EMBRACE CUTTING-EDGE TECHNOLOGY AND THE DEEP...

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SMALL MAGIC SUPPORTS THE FUTURE STABILITY AND PROSPERITY OF BIRMINGHAM BY FOCUSING ON OUR MOST PRECIOUS RESOURCE-OUR CHILDREN. OUR INNOVATIVE PROGRAMS EMBRACE CUTTING-EDGE TECHNOLOGY AND THE DEEP INVOLVEMENT OF PARENTS, COMMUNITY PARTNERS, AND TEACHERS TO ENSURE CHILDREN ARE PREPARED FOR KINDERGARTEN AND A LIFETIME OF ECONOMIC MOBILITY. RESEARCH SHOWS THAT THE EARLIEST SUPPORT FOR KIDS CAN HAVE THE MOST POSITIVE AND COST-EFFECTIVE LIFELONG IMPACT. TOGETHER, WE'RE ENSURING THAT BIRMINGHAM CAN BECOME THE BEST CITY IN AMERICA TO RAISE A CHILD UNDER FIVE.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2022)

Revenue Breakdown

Contributions & Grants $2,280,147
Program Service Revenue $0
Investment Income $21,022
Other Revenue $24,558
TOTAL REVENUE $2,325,727

Expense Breakdown

Grants Paid $0
Salaries & Benefits $512,007
Fundraising Expenses $148,577
Program Expenses $781,566
Other Expenses $469,911
TOTAL EXPENSES $981,918

Year-over-Year Comparison

2022 2021 Change
Revenue $2,325,727 $896,086 +1.6%
Expenses $981,918 $782,967 +0.3%
Net Income $1,343,809 $113,119 +10.9%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

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Governance

Voting Members
3
Independent Members
3
Employees
11
Volunteers
11

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
2
$135,086
Total Directors
3
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
JARED WEINSTEIN PRESIDENT 1.00
Officer Director
$0 $0 $0
KENDRA KEY BOARD MEMBER 1.00
Director
$0 $0 $0
PAUL STYSLINGER BOARD MEMBER 1.00
Director
$0 $0 $0
RUTH ANN MOSS EXECUTIVE DIRECTOR 40.00
Officer
$114,081 $21,005 $135,086
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 No data No data No data No data
2024 No data No data No data No data
2023 $2,325,727 $981,918 $2,271,664 $1,343,809
2022 $896,086 $782,967 $620,637 $113,119
2021 $344,125 $264,993 $368,133 $79,132
2020 $550,466 $366,902 $288,992 $183,564
2019 $157,038 $54,230 $102,808 $102,808
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