The Markup News Inc

EIN: 843438375 501(c)(3) Arts, Culture & Humanities

New York, NY

Total Revenue
$609,669
Total Expenses
$4,456,142
Total Assets
$48,625
Net Assets
$48,625
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
2020
Legal Domicile
NY
Principal Officer
Neil Chase
Phone
3477174094
Tax Period
2024-01-01 to 2024-12-31

The Markup News Inc, founded in 2020, is a small nonprofit in the Arts, Culture & Humanities sector that reported $610K in total revenue in fiscal year 2024. Revenue fell 86% from the prior year — a significant decline worth monitoring. Expenses of $4.5M exceeded revenue, resulting in a 631% operating deficit.

Mission

THE MARKUP IS A NONPROFIT NEWSROOM THAT CHALLENGES TECHNOLOGY TO SERVE THE PUBLIC GOOD. THE MARKUP UTILIZES AN UNPARALLELED ROSTER OF ENGINEERS AND JOURNALISTS WHO PURSUE MEANINGFUL, DATA-DRIVEN INVESTIGATIONS AND DEVELOP DIGITAL TOOLS.

Program Service Accomplishments

Program 1
Expenses: $3,290,218

EDITORIAL & GRAPHICS - THE MARKUP PUBLISHED INVESTIGATIONS, REPORTS, AND GUIDES THAT REVEALED HARMS CAUSED BY TECHNOLOGY AND HOW PEOPLE USE IT. THEIR JOURNALISM WAS ACTIONABLE AND DROVE REAL-WORLD...

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EDITORIAL & GRAPHICS - THE MARKUP PUBLISHED INVESTIGATIONS, REPORTS, AND GUIDES THAT REVEALED HARMS CAUSED BY TECHNOLOGY AND HOW PEOPLE USE IT. THEIR JOURNALISM WAS ACTIONABLE AND DROVE REAL-WORLD IMPACT. THEY EXPOSED AND OUTLAWED DIGITAL DISCRIMINATION WITH THE HELP OF READERS. THEY LAUNCHED LANGUAGES OF MISINFORMATION SERIES, ABOUT THE INFORMATION NEEDS AND STRUGGLES OF VIETNAMESE IMMIGRANT ENCLAVES, WHICH WON AN AAJA JOURNALISM OF EXCELLENCE AWARD FOR WORKING DIRECTLY WITH COMMUNITY MEMBERS, BRIDGED GENERATIONAL GAPS, AND TAUGHT PRACTICAL WORKSHOPS. IN PARALLEL WITH THEIR REPORTING WORK, THEY CREATED DIGITAL TOOLS THAT ALLOWED READERS TO REPORT WITH THEM.

Program 2
Expenses: $392,713

PRODUCT & TECHNOLOGY - THE MARKUP STARTED WITH A COMPREHENSIVE REDESIGN OF THE HOMEPAGE, ACCOMPANIED BY THE CREATION OF NEW CMS FEATURES TO SUPPORT THE STRUCTURE OF THE NEW HOMEPAGE AND MAKE IT EASY...

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PRODUCT & TECHNOLOGY - THE MARKUP STARTED WITH A COMPREHENSIVE REDESIGN OF THE HOMEPAGE, ACCOMPANIED BY THE CREATION OF NEW CMS FEATURES TO SUPPORT THE STRUCTURE OF THE NEW HOMEPAGE AND MAKE IT EASY FOR EDITORS TO CHANGE IT EXTENSIVELY IF NEEDED. THEY MADE EXTENSIVE FEATURE UPDATES TO THEIR PREMIERE TOOL BLACKLIGHT. THEY UTILIZED SUMMER INTERNS TO HELP MANAGE THE WORKLOAD AND THE END RESULT IS A PLETHORA OF NEW FEATURES INCLUDING THE ABILITY TO "SPOOF" SITE SCANS FROM GERMANY, SCAN AS A DESKTOP BROWSER IN ADDITION TO A MOBILE BROWSER, BYPASS CACHE OF ALREADY SCANNED SITES, AND A HOST OF PERFORMANCE UPGRADES.

Program 3
Expenses: $74,204

AUDIENCE - IN CONJUNCTION WITH THE LAUNCH OF THEIR WEBSITE REDESIGN, THE MARKUP CONTINUED TO GROW THE OVERALL BRAND IMPACT. THEIR WORK WAS REPUBLISHED ACROSS OTHER NEWS NETWORKS 1,223 TIMES AND...

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AUDIENCE - IN CONJUNCTION WITH THE LAUNCH OF THEIR WEBSITE REDESIGN, THE MARKUP CONTINUED TO GROW THE OVERALL BRAND IMPACT. THEIR WORK WAS REPUBLISHED ACROSS OTHER NEWS NETWORKS 1,223 TIMES AND LOCALIZED BY OTHER NEWSROOMS 8 TIMES. THEIR TOOLS CONTINUE TO HAVE IMPACT WITH THEIR AUDIENCE AS WELL: OVER 13 MILLION PEOPLE HAVE USED THE BLACKLIGHT TOOL. THEY WERE ALSO RECOGNIZED BY LEADERS IN THE INDUSTRY. THEY WON 18 INDUSTRY AWARDS, INCLUDING SEVERAL FROM SOCIETY FOR NEWS DESIGN, SIGMA, SCRIPPS HOWARD, NATIONAL PRESS CLUB, AND THE ONLINE JOURNALISM ASSOCIATION.

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Trantor Score

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $585,509
Program Service Revenue $0
Investment Income $19,710
Other Revenue $4,450
TOTAL REVENUE $609,669

Expense Breakdown

Grants Paid $1,269,076
Salaries & Benefits $2,650,424
Fundraising Expenses $44,220
Program Expenses $3,757,135
Other Expenses $536,642
TOTAL EXPENSES $4,456,142

Year-over-Year Comparison

2024 2023 Change
Revenue $609,669 $4,306,050 -0.9%
Expenses $4,456,142 $5,622,602 -0.2%
Net Income $-3,846,473 $-1,316,552 +1.9%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Governance

Voting Members
9
Independent Members
9
Employees
27
Volunteers
9

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
8
$706,572
Total Directors
9
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
Neil Chase CEO 40.00
Officer
$0 $44,072 $467,861
Nabiha Syed CEO 40.00
Officer
$213,489 $25,222 $238,711
Sisi Wei Editor-in-Chief 40.00
$164,869 $12,006 $176,875
Monique O Madan Urrutia Journalist 40.00
$114,700 $48,602 $163,302
Michael Reilly Managing Editor 40.00
$113,909 $23,747 $137,656
Ali Frances Operations Manager 40.00
$89,191 $30,602 $119,793
Jon Keegan Journalist 40.00
$94,736 $23,271 $118,007
Ramsey Isler Product Director 40.00
$95,313 $9,570 $104,883
David Boardman Past Chair 2.00
Officer Director
$0 $0 $0
Anil Dash Director 2.00
Officer Director
$0 $0 $0
Melissa Harris-Perry Director 2.00
Officer Director
$0 $0 $0
Stuart Karle Director 2.00
Officer Director
$0 $0 $0
Paul Ohm Director 2.00
Director
$0 $0 $0
Nicole Wong Director 2.00
Director
$0 $0 $0
John Boland Chair 2.00
Officer Director
$0 $0 $0
Hema Sareen Mohan Vice Chair 2.00
Officer Director
$0 $0 $0
Leo Wolinsky Director 2.00
Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 $609,669 $4,456,142 $48,625 $-3,846,473
2023 $4,306,050 $5,622,602 $4,104,173 $-1,316,552
2022 $4,285,481 $5,921,216 $5,503,972 $-1,635,735
2021 $6,862,028 $5,719,713 $7,207,134 $1,142,315
2020 $10,420,954 $4,564,549 $6,014,280 $5,856,405
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