THE SOCIETY FOR THE PROMOTION OF JAPANESE ANIMATION

THE ORGANIZATION RECEIVES ITS REVENUES FROM REGISTRATION FEES COLLECTED TO ENTER THE EVENTS, FEES PAID BY EXHIBITORS FOR BOOTH RENTALS AT THE EVENTS, ARTISTS' ALLEY WHERE ASPIRING ANIME ARTISTS CAN EXHIBIT THEIR WORK, SPONSORSHIPS FROM ANIME INDUSTRY AND OTHER BUSINESSES THAT BENEFIT FROM THE OPPORTUNITY TO CONNECT DIRECTLY WITH ANIME FANS FROM AROUND THE WORLD, LICENSING, AND FROM OTHER CONCERTS AND PROGRAMS. WITH EACH UNIQUE EVENT THE ORGANIZATION PRODUCES, THE PURPOSE NEVER STRAYS - IT AIMS TO PROMOTE, CELEBRATE, AND EDUCATE THE PUBLIC ABOUT JAPANESE ANIMATION, MANGA, VIDEO GAMES, AND POP CULTURE.IN EVERY YEAR SINCE 1992, WITH THE EXCEPTION OF 2020 AND 2021 RESULTING FROM COVID-19 GLOBAL PANDEMIC, THE ORGANIZATION HAS COMMITTED THE MAJORITY OF ITS TIME AND RESOURCES, INCLUDING, IN RECENT YEARS, TENS OF THOUSANDS OF HOURS FROM APPROXIMATELY 800 VOLUNTEERS, TO PLANNING, PREPARING FOR, AND HOSTING ANIME EXPO ("AX"). THIS FOUR-DAY CONVENTION IS HELD ANNUALLY IN SOUTHERN CALIFORNIA AND INCLUDES HUNDREDS OF HOURS OF EDUCATIONAL, ARTISTIC, CULTURAL, AND COMMUNITY EVENTS DESIGNED TO ALLOW MEMBERS OF THE GENERAL PUBLIC, FANS OF ANIME, AND MEMBERS OF THE ANIME INDUSTRY TO CELEBRATE AND LEARN ABOUT JAPANESE ANIMATION AND POPULAR CULTURE. SINCE 2004, AX HAS BEEN THE LARGEST ANIME CONVENTION IN NORTH AMERICA, WITH MORE THAN 100,000 ATTENDEES OVER THE FOUR DAYS OF EVENTS.STARTING 2022, THE ORGANIZATION PRODUCED ANIME EXPO CHIBI ("AXC") IN ONTARIO, CALIFORNIA. THIS TWO-DAY CONVENTION IS A SMALLER-SCALE CONVENTION THAT WILL AFFORD FANS AN ADDITIONAL OPPORTUNITY TO SHARE IN THE AWARENESS AND APPRECIATION OF JAPANESE ANIMATION AND POPULAR CULTURE. THE EVENT SERVES AS A MARKETPLACE SHOWCASING THE EXHIBIT HALL AND ARTIST ALLEY.