PROJECT PULSO INC

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2022

Legal Domicile

Principal Officer

LIZ ALARCON

Phone

7542175112

Tax Period

2024-07-01 to 2025-06-30

PROJECT PULSO INC, founded in 2022, is a community nonprofit in the Civil Rights & Advocacy sector that reported $1.7M in total revenue in fiscal year 2024. The organization ran a surplus of $600K, a strong 35% operating margin.

Mission

OUR MISSION IS TO INCREASE THE POLITICAL POWER OF THE PROJECTED 36 MILLION ELIGIBLE LATINO VOTERS IN THE UNITED STATES.

Program Service Accomplishments

Program 1

Expenses: $743,486 Revenue: $61,850

OVER THE COURSE OF THE LAST FISCAL YEAR, PULSO ACCOMPLISHED THE FOLLOWING: -WE LAUNCHED TWO SUCCESSFUL FOR-DIGITAL SERIES. THE FIRST, LEGENDARY LATINOS, FOCUSES ON ELEVATING LATINOS IN HISTORY WHOSE CONTRIBUTIONS SHAPED THE U.S. BUT WHO WE WERE NEVER TAUGHT ABOUT IN SCHOOL. THE SECOND, GOOD OR BAD LATINO, IS A GAME SHOW MAN-ON-THE-STREET FORMAT THAT BREAKS WITH NEGATIVE STEREOTYPES ABOUT OUR COMMUNITY AND INVITES MILLENNIALS AND GEN Z TO BE VULNERABLE ABOUT THEIR EVERYDAY EXPERIENCES AS LATINOS. -WE PARTNERED WITH LIKE-MINDED BRANDS INCLUDING LOISA FOODS AND OLLIN, A LATINO FOOD COMPANY AND LATINO-FOUNDED CROWDFUNDING PLATFORM TO TELL THEIR STORIES ACROSS OUR PLATFORMS IN A CONVERSATIONAL, CULTURALLY RELEVANT WAY. -WE RAN NON-PARTISAN GET OUT THE VOTE CAMPAIGNS WITH LEAGUE OF WOMEN VOTERS, HEADCOUNT, AND A HALF DOZEN LATINO LIFESTYLE CONTENT CREATORS ACROSS TIKTOK AND INSTAGRAM URGING OUR AUDIENCE TO PARTICIPATE IN THE ELECTIONS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $1,661,811

Program Service Revenue $61,850

Investment Income $0

Other Revenue $100

TOTAL REVENUE $1,723,761

Expense Breakdown

Grants Paid $0

Salaries & Benefits $825,325

Fundraising Expenses $32,223

Program Expenses $743,486

Other Expenses $298,911

TOTAL EXPENSES $1,124,236

Year-over-Year Comparison

	2024	2023	Change
Revenue	$1,723,761	N/A	N/A
Expenses	$1,124,236	N/A	N/A
Net Income	$599,525	N/A	N/A

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

N/A

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$135,899

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
KRYSTA VILLEDA	COO	40.00	Officer	$62,777	$8,209	$70,986
LIZ ALARCON	FOUNDER AND	40.00	Officer	$56,969	$7,944	$64,913
GUSTAVO GRANDE	TREASURER	1.00	Officer Director	$0	$0	$0
MELANY VALDERRAMA	SECRETARY	1.00	Officer Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$1,723,761	$1,124,236	$1,385,291	$599,525