INTERNATIONAL INBOUND TRAVEL ASSOCIATION (EIN 844916970) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2020

Legal Domicile

Principal Officer

LENA ROSS

Phone

8599559098

Tax Period

2024-07-01 to 2025-06-30

INTERNATIONAL INBOUND TRAVEL ASSOCIATION, founded in 2020, is a small nonprofit in the Community Improvement sector that reported $467K in total revenue in fiscal year 2024. Revenue fell 47% from the prior year — a significant decline worth monitoring. Expenses of $430K left a modest 8% surplus.

Mission

IITA'S MISSION IS TO PROMOTE INTERNATIONAL TRAVEL TO THE UNITED STATES THROUGH THE USE OF RECEPTIVE TOUR OPERATORS. IITA ALSO WORKS WITH GOVERNMENTAL ENTITIES TO PROMOTE POLICIES AND PROGRAMS THAT ENCOURAGE INTERNATIONAL TRAVEL TO THE UNITED STATES.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $0

Program Service Revenue $462,982

Investment Income $3,924

Other Revenue $0

TOTAL REVENUE $466,906

Expense Breakdown

Grants Paid $0

Salaries & Benefits $0

Fundraising Expenses $0

Program Expenses $417,299

Other Expenses $430,264

TOTAL EXPENSES $430,264

Year-over-Year Comparison

	2024	2023	Change
Revenue	$466,906	$873,753	-0.5%
Expenses	$430,264	$418,661	+0.0%
Net Income	$36,642	$455,092	-0.9%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
LENA ROSS	CHAIRWOMAN	1.00	Officer Director	$0	$0	$0
OSWALDO FREITAS	VICE CHAIR	1.00	Officer Director	$0	$0	$0
RICHARD GROESZ	TREASURER	1.00	Officer Director	$0	$0	$0
MAKIKO HEALEY	SECRETARY	1.00	Officer Director	$0	$0	$0
PETER VAN BERKEL	PAST CHAIRMA	1.00	Director	$0	$0	$0
NICHOLAS HENTSCHEL	DIRECTOR	1.00	Director	$0	$0	$0
UMANG MALBERI	DIRECTOR	1.00	Director	$0	$0	$0
JULIA KATZ	DIRECTOR	1.00	Director	$0	$0	$0
JASON MURRY	DIRECTOR	1.00	Director	$0	$0	$0
SANDI LACKEY	DIRECTOR-SUP	1.00	Director	$0	$0	$0
TONY LYLE	DIRECTOR-AT-	1.00	Director	$0	$0	$0
JEFF MENT	DIRECTOR-AT-	1.00	Director	$0	$0	$0
MINDY SHEA	DIRECTOR-DMO	1.00	Director	$0	$0	$0
HUBERTUS FUNKE	DIRECTOR-ADV	1.00	Director	$0	$0	$0
RICHARD KEREKES	DIRECTOR-EME	1.00	Director	$0	$0	$0
JACKIE ENNIS	DIRECTOR-HON	1.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$466,906	$430,264	$349,841	$36,642
2024	$874,258	$406,539	$304,954	$467,719
2024	$873,753	$418,661	$292,327	$455,092
2023	$430,099	$330,503	$193,947	$99,596
2022	$206,234	$208,980	$127,038	$-2,746
2021	$100,265	$71,995	$79,814	$28,270
2020	No data	No data	$33,278	No data

INTERNATIONAL INBOUND TRAVEL ASSOCIATION