ARTESIA MAINSTREET INC

EIN: 850448090 501(c)(3) Community Improvement

Artesia, NM

Total Revenue
$794,624
Total Expenses
$635,512
Total Assets
$6,302,739
Net Assets
$6,302,737
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Financial Trends

Organization Details

Formation Year
1997
Legal Domicile
NM
Principal Officer
Destiny Rojo
Phone
5757363257
Tax Period
2025-01-01 to 2025-12-31

ARTESIA MAINSTREET INC, founded in 1997, is a small nonprofit in the Community Improvement sector that reported $795K in total revenue in fiscal year 2025. Revenue surged 50% from the prior year, signaling strong growth momentum. The organization ran a surplus of $159K, a strong 20% operating margin.

Mission

Artesia MainStreet, Inc. was organized to encourage, foster and stimulate the preservation and economic development of historic downtown Artesia, NM.

Program Service Accomplishments

Program 1
Expenses: $83,270 Revenue: $0

First Street Greenway-Construction & Maintenance: Eleven acres of land has been improved with approximately 500 trees and ornamental bushes and grass along north Highway 285. This main entry into...

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First Street Greenway-Construction & Maintenance: Eleven acres of land has been improved with approximately 500 trees and ornamental bushes and grass along north Highway 285. This main entry into Artesia, NM is paralleled by a railway line, a large industrial complex, a metal scrap yard and a housing development. In order to present a more positive first impression for visitors, Artesia MainStreet, Inc. has created a beautiful screen along this main thoroughfare to greet visitors and invite them into our town. Artesia MainStreet is responsible for maintenance of the grounds including the sprinkler system and replacement of landscape. Maintenance and repairs make up these expenses.

Program 2
Expenses: $343,196 Revenue: $0

Downtown Events: Artesia MainStreet holds various events in the downtown area to draw the community into the area to explore, shop and socialize. The 2025 events included the downtown Christmas and...

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Downtown Events: Artesia MainStreet holds various events in the downtown area to draw the community into the area to explore, shop and socialize. The 2025 events included the downtown Christmas and Halloween festivities, Red Dirt Black Gold concert, Oil Patch Market and a Car Show. Artesia MainStreet continued the Oil Patch Market, which is hosted at the Oil Patch Derrick Floor location. This market is a farmer's and maker's market that began in the early summer months through November 2025 on a monthly basis. There are also food vendors and local entertainment provided. In 2025 Red Dirt Black Gold celebrated their 10th annual event. In honor of this occasion Red Dirt Black Gold was a three day event this year, beginning on Thursday through Saturday. Each day had it's own theme: Thursday-New Mexico Heritage Night, Friday-Indie Folk Night and Saturday-official Red Dirt Black Gold Night featuring local and well-known and up-and-coming country music bands. For Halloween, during Trick or Treat MainStreet, the Main Street road is closed so that downtown businesses can hand out Halloween candy to hundreds of local children. During the Christmas season, Light Up Artesia is an electric light parade, tree lighting and downtown shopping event created to foster community and support economic development.

Program 3
Expenses: $136,734 Revenue: $0

Downtown Maintenance: Artesia, NM area has a population of approximately 15,000 citizens. The downtown area encompasses 40 city blocks and includes the Derrick Floor oilfield monument and the...

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Downtown Maintenance: Artesia, NM area has a population of approximately 15,000 citizens. The downtown area encompasses 40 city blocks and includes the Derrick Floor oilfield monument and the Oilpatch Plaza with its grounds and fountain. There are 4 additional bronze monuments in the downtown area that are part of the History in Bronze series: Sallie Chisum, known as the First Lady of Artesia, Trail Boss and the Vaquero, bringing to life the turn of the century cowboys of the Southwest and the Cattle Rustler, who may have been a contemporary of the famed Billy the Kid. All of the bronzes require periodic waxing and patina touch-ups and the brickwork and landscaping require upkeep. Artesia's Heritage Plaza and Walkway is a beautiful centerpiece in the Downtown District containing a 7-fountain river depicting the culture of our area, represented in handmade ceramic tiles. The walls of the Walkway holds a renovated historic mural depicting our history, the textured floor is an original mural and the entire area is shaded with decorative trees and provides seating areas to encourage visitors to stay and enjoy. Artesia MainStreet is also responsible for maintenance of the grounds surrounding the Artesia Public Library located in the Downtown District as well as the bronze sculpture located in the roundabout at its corner. AMS takes applications for inclusion on the Baish Veterans' Park Wall of Honor. An engraving fee is collected from each applicant. Once the application period is closed, the panel is removed and transported to have the new veterans' names and service information professionally engraved onto the panel. The panel is then transported back and re-installed. Maintenance, repairs, utilities and insurance make up these expenses.

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Trantor Score

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2025)

Revenue Breakdown

Contributions & Grants $762,718
Program Service Revenue $17,994
Investment Income $6,892
Other Revenue $7,020
TOTAL REVENUE $794,624

Expense Breakdown

Grants Paid $0
Salaries & Benefits $59,697
Fundraising Expenses $5,970
Program Expenses $576,464
Other Expenses $575,815
TOTAL EXPENSES $635,512

Year-over-Year Comparison

2025 2024 Change
Revenue $794,624 $531,012 +0.5%
Expenses $635,512 $574,374 +0.1%
Net Income $159,112 $-43,362 -4.7%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Governance

Voting Members
20
Independent Members
20
Employees
2
Volunteers
150

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
5
$0
Total Directors
21
$25,455
Key Employees
1
$29,830
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
Morgan Fox Executive Manager 40
Key Emp
$29,830 $0 $29,830
Lara Conklin Executive Director 40
Director
$25,455 $0 $25,455
Greg Marrs Director 0.10
Director
$0 $0 $0
Ronnie Jackson Director 0.10
Director
$0 $0 $0
Lewis Derrick Director 0.10
Director
$0 $0 $0
Ken Aaron Director 0.10
Director
$0 $0 $0
Peyton Yates Director 0.20
Director
$0 $0 $0
John Ross Null Director 0.10
Director
$0 $0 $0
Devyn Garcia Director 0.10
Director
$0 $0 $0
Jerry Terpening Director 0.10
Director
$0 $0 $0
Robert Wachter Director 0.10
Director
$0 $0 $0
Jeremy Kern Director 0.10
Director
$0 $0 $0
Tommy Scroggin Vice-President, Director 0.20
Officer Director
$0 $0 $0
Jeffrey Bowman Vice-President, Director 0.20
Officer Director
$0 $0 $0
Dennis Kinsey Secretary/Treasurer, Director 0.20
Officer Director
$0 $0 $0
Nicole Valencia Director 0.10
Director
$0 $0 $0
Destiny Rojo Director 0.10
Director
$0 $0 $0
Travis Gibb Director 0.10
Director
$0 $0 $0
Scott Taylor President/ Director 0.20
Officer Director
$0 $0 $0
Ray Withers Director 0.10
Director
$0 $0 $0
Allyson Joy Director 0.10
Director
$0 $0 $0
Johnathan Shuman Treasurer/Secretary 0.20
Officer Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $794,624 $635,512 $6,302,739 $159,112
2024 $531,012 $574,374 $6,145,215 $-43,362
2023 $495,876 $547,414 $6,190,565 $-51,538
2022 $364,869 $525,495 $6,241,331 $-160,626
2021 $723,828 $384,514 $6,402,628 $339,314
2020 $687,763 $533,703 $5,843,532 $154,060
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