TOURISM DIVERSITY MATTERS

EIN: 851865059 Community Improvement

WOODBURY, MN

Total Revenue
$355,683
Total Expenses
$407,732
Total Assets
$62,383
Net Assets
$1,571
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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year
2020
Legal Domicile
MN
Principal Officer
ADAM BURKE
Phone
6512751370
Tax Period
2024-01-01 to 2024-12-31

TOURISM DIVERSITY MATTERS, founded in 2020, is a small nonprofit in the Community Improvement sector that reported $356K in total revenue in fiscal year 2024. Revenue surged 86% from the prior year, signaling strong growth momentum. Expenses of $408K exceeded revenue, resulting in a 15% operating deficit.

Mission

ADDRESS THE BLIND SPOTS OF ETHNIC DISPARITIES AND PROVIDE DECISION-MAKERS IN THE TOURISM AND EVENTS INDUSTRY ACCESS, RESOURCES, AND TACTICS TO DEVELOP MORE EFFECTIVE DIVERSITY & INCLUSION STRATEGIES THAT WILL ENGAGE AND RETAIN A DIVERSE WORKFORCE.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $355,675
Program Service Revenue $0
Investment Income $8
Other Revenue $0
TOTAL REVENUE $355,683

Expense Breakdown

Grants Paid $0
Salaries & Benefits $0
Fundraising Expenses $0
Other Expenses $407,732
TOTAL EXPENSES $407,732

Year-over-Year Comparison

2024 2023 Change
Revenue $355,683 $191,561 +0.9%
Expenses $407,732 $267,856 +0.5%
Net Income $-52,049 $-76,295 -0.3%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

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Governance

Voting Members
34
Independent Members
34
Employees
2
Volunteers
N/A

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
6
$0
Total Directors
0
$0
Key Employees
0
$0
Highest Compensated
1
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
HATTIE HILL INTERIUM CEO 40.00
Highest
$160,000 $0 $160,000
ADAM BURKE BOARD CHAIR 5.00
Officer
$0 $0 $0
ELLIOTT FERGUSON FOUNDING CHA 1.00
Officer
$0 $0 $0
SHERRIF KARAMAT GOVERANCE CH 2.00
Officer
$0 $0 $0
LYNETTE MONTOYA SECRETARY 1.00
Officer
$0 $0 $0
STACY RITTER TREASURER 1.00
Officer
$0 $0 $0
LEAH SMILEY VICE CHAIR 1.00
Officer
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 No data No data No data No data
2024 $355,683 $407,732 $62,383 $-52,049
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