NATURALLY NEW YORK INC

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2021

Legal Domicile

Principal Officer

GIGI LEE CHANG

Phone

5164249143

Tax Period

2024-01-01 to 2024-12-31

NATURALLY NEW YORK INC, founded in 2021, is a small nonprofit in the Community Improvement sector that reported $365K in total revenue in fiscal year 2024. Revenue grew 9% year-over-year, indicating healthy expansion.

Mission

NATURALLY NEW YORK IS A COMMUNITY ORGANIZATION WHOSE VISION IS TO FOSTER SUSTAINABLE AND RESPONSIBLE BUSINESS PRACTICES, STIMULATE CONSCIOUS BUSINESS GROWTH, SUPPORT ENTREPRENEURSHIP, AND DEVELOP EXCEPTIONAL LEADERSHIP WITHIN THE GREATER NEW YORK NATURAL PRODUCTS COMMUNITY.

Program Service Accomplishments

Program 1

IN 2024, NATURALLY NEW YORK SUPPORTED SEVEN MAJOR TRADE SHOWS, INCLUDING HOSTING OUR FIRST DEDICATED PAVILION AT THE SUMMER FANCY FOOD SHOW, WHERE 11 NNY BRANDS TOOK CENTER STAGE TO CONNECT WITH...

IN 2024, NATURALLY NEW YORK SUPPORTED SEVEN MAJOR TRADE SHOWS, INCLUDING HOSTING OUR FIRST DEDICATED PAVILION AT THE SUMMER FANCY FOOD SHOW, WHERE 11 NNY BRANDS TOOK CENTER STAGE TO CONNECT WITH RETAIL BUYERS.

Program 2

IN JUNE 2024, NATURALLY NEW YORK COLLABORATED WITH BEVNET TO HOST ITS THIRD ANNUAL 'PITCH SLAM' COMPETITION AT THE METROPOLITAN PAVILION. FIVE FINALISTS PITCHED THEIR BRAND BEFORE A JUDGING PANEL...

IN JUNE 2024, NATURALLY NEW YORK COLLABORATED WITH BEVNET TO HOST ITS THIRD ANNUAL 'PITCH SLAM' COMPETITION AT THE METROPOLITAN PAVILION. FIVE FINALISTS PITCHED THEIR BRAND BEFORE A JUDGING PANEL FROM WHOLE FOODS MARKET AND AN AUDIENCE OF 250 GUESTS TO WIN A PRIZE PACKAGE OF $150K+ IN CASH AND SERVICES.

Program 3

IN DECEMBER 2024, NATURALLY NEW YORK LAUNCHED THE HOLIDAY BAZAAR, OUR FIRST-EVER SHOPPABLE MARKETPLACE, SHOWCASING PRODUCTS FROM OVER 40+ NATURAL BRANDS TO 225 ATTENDEES.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $269,373

Program Service Revenue $95,900

Investment Income $0

Other Revenue $0

TOTAL REVENUE $365,273

Expense Breakdown

Grants Paid $36,000

Salaries & Benefits $177,395

Fundraising Expenses $0

Other Expenses $166,039

TOTAL EXPENSES $379,434

Year-over-Year Comparison

	2024	2023	Change
Revenue	$365,273	$335,844	+0.1%
Expenses	$379,434	$363,805	+0.0%
Net Income	$-14,161	$-27,961	-0.5%

Key Indicators

✓ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

N/A

Governance Policies

✓ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
GIGI LEE CHANG	PRESIDENT AND DIRECTOR	1.00	Director	$0	$0	$0
RYAN LEWENDON	SECRETARY AND DIRECTOR	1.00	Director	$0	$0	$0
ERIC SCHNELL	DIRECTOR	1.00	Director	$0	$0	$0
SEAN CONNER	DIRECTOR	1.00	Director	$0	$0	$0
ADRIENNE DELISIO	EXECUTIVE DIRECTOR	40.00	Highest	$142,187	$0	$142,187

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$365,273	$379,434	$201,624	$-14,161
2023	$335,844	$363,805	$220,707	$-27,961
2022	$367,496	$213,758	$242,866	$153,738