TRAVEL SANTA ANA

EIN: 853063219 Community Improvement

Santa Ana, CA

Total Revenue
$1,566,881
Total Expenses
$1,820,135
Total Assets
$1,116,545
Net Assets
$1,055,363
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
2021
Legal Domicile
CA
Principal Officer
WENDY HAASE ROBERTS
Phone
7149732700
Tax Period
2025-01-01 to 2025-12-31

TRAVEL SANTA ANA, founded in 2021, is a community nonprofit in the Community Improvement sector that reported $1.6M in total revenue in fiscal year 2025. Expenses of $1.8M exceeded revenue, resulting in a 16% operating deficit.

Mission

TRAVEL SANTA ANA PROMOTES TOURISM TO THE CITY OF SANTA ANA TO INCREASE OVERNIGHT STAYS IN SANTA ANA HOTELS WHICH IMPACTS THE ECONOMIC VITALITY OF THE LOCAL ECONOMY.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2025)

Revenue Breakdown

Contributions & Grants $0
Program Service Revenue $1,531,234
Investment Income $31,905
Other Revenue $3,742
TOTAL REVENUE $1,566,881

Expense Breakdown

Grants Paid $0
Salaries & Benefits $447,398
Fundraising Expenses $0
Program Expenses $1,630,004
Other Expenses $1,372,737
TOTAL EXPENSES $1,820,135

Year-over-Year Comparison

2025 2024 Change
Revenue $1,566,881 $1,548,268 +0.0%
Expenses $1,820,135 $1,631,733 +0.1%
Net Income $-253,254 $-83,465 +2.0%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

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Governance

Voting Members
8
Independent Members
8
Employees
3
Volunteers
N/A

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
4
$191,772
Total Directors
9
$191,772
Key Employees
1
$125,518
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
WENDY HAASE - ROBERTS PRESIDENT & CEO 1.00
Officer Director
$187,190 $4,582 $191,772
ANALAURA BECERRA SALES DIRECTOR 40.00
Key Emp
$122,578 $2,940 $125,518
MARC MORLEY BOARDMEMBER 1.00
Director
$0 $0 $0
RYAN CHASE TREASURER 1.00
Officer Director
$0 $0 $0
COREY SAMS BOARDMEMBER 1.00
Director
$0 $0 $0
AARON SALIBA CHAIR 1.00
Officer Director
$0 $0 $0
DEANDRE GIPSON BOARDMEMBER 1.00
Director
$0 $0 $0
QUINN SU BOARDMEMBER 1.00
Director
$0 $0 $0
FRANK ATAYDE BOARDMEMBER 1.00
Director
$0 $0 $0
ERIN WARADY SECRETARY 1.00
Officer Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $1,566,881 $1,820,135 $1,116,545 $-253,254
2024 $1,548,268 $1,631,733 $1,345,332 $-83,465
2023 $1,913,096 $1,241,152 $1,421,085 $671,944
2022 $1,251,285 $1,130,908 $780,870 $120,377
2021 $768,805 $163,840 $605,138 $604,965
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