THE WOW PROJECT INC

EIN: 853155239 501(c)(3) Arts, Culture & Humanities

NEW YORK, NY

Total Revenue
$1,302,091
Total Expenses
$775,190
Total Assets
$1,251,458
Net Assets
$1,210,389
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
2021
Legal Domicile
NY
Principal Officer
MARISA LUM
Phone
9174943936
Tax Period
2024-07-01 to 2025-06-30

THE WOW PROJECT INC, founded in 2021, is a community nonprofit in the Arts, Culture & Humanities sector that reported $1.3M in total revenue in fiscal year 2024. Revenue surged 60% from the prior year, signaling strong growth momentum. The organization ran a surplus of $527K, a strong 40% operating margin.

Mission

THE W.O.W. PROJECTS CORE MISSION IS TO CREATE SPACE FOR CONVERSATIONS THAT CROSS GENERATIONAL GAPS TO SEED INTERGENERATIONAL UNDERSTANDING.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $1,295,211
Program Service Revenue $0
Investment Income $6,880
Other Revenue $0
TOTAL REVENUE $1,302,091

Expense Breakdown

Grants Paid $0
Salaries & Benefits $470,821
Fundraising Expenses $194,172
Program Expenses $443,561
Other Expenses $304,369
TOTAL EXPENSES $775,190

Year-over-Year Comparison

2024 2023 Change
Revenue $1,302,091 $812,928 +0.6%
Expenses $775,190 $1,096,757 -0.3%
Net Income $526,901 $-283,829 -2.9%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

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Governance

Voting Members
3
Independent Members
3
Employees
13
Volunteers
24

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
6
$223,002
Total Directors
4
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
MARISA LUM EXECUTIVE DIRECTOR 040.00
Officer
$112,309 $11,385 $123,694
DI WANG DEPUTY DIRECTOR 040.00
Officer
$87,986 $11,322 $99,308
JADE LEVINE FORMER CHAIR 003.00
Officer Director
$0 $0 $0
ELIZABETH MOY SECRETARY 003.00
Officer Director
$0 $0 $0
EMILY CHOW BLUCK BOARD CHAIR 003.00
Officer Director
$0 $0 $0
EMILY MOCK DIRECTOR 003.00
Officer Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $1,302,091 $775,190 $1,251,458 $526,901
2024 $781,379 $405,545 $1,367,192 $375,834
2024 $812,928 $1,096,757 $712,196 $-283,829
2023 $1,082,219 $289,718 $976,442 $792,501
2023 $759,299 $296,153 $640,537 $463,146
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