Persuasion Institute

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2020

Legal Domicile

Principal Officer

Yascha Mounk

Phone

2029646090

Tax Period

2023-01-01 to 2023-12-31

Persuasion Institute, founded in 2020, is a small nonprofit in the Education sector that reported $390K in total revenue in fiscal year 2023. Revenue surged 20% from the prior year, signaling strong growth momentum. Expenses of $471K exceeded revenue, resulting in a 21% operating deficit.

Mission

PERSUASION INSTITUTE EXISTS TO PROMOTE THE VALUES OF DEMOCRACY, FREE SPEECH, FREE INQUIRY, AND PHILOSOPHICAL LIBERALISM BY DEVELOPING A COMMUNITY DEDICATED TO THESE VALUES AND BY ADVANCING THEM THROUGH CIVIC EDUCATION AND JOURNALISM.

Program Service Accomplishments

Program 1

Expenses: $387,641 Revenue: $239,703

Persuasion Institute continued the operations of "Persuasion Community," a project including the online digital magazine, Persuasion, and the production of online discussions and a day-long symposium for members on topics discussed in the magazine. All articles and related podcast episodes were made freely available to the public in keeping with Persuasion Institute's nonprofit civic educational mission.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $389,750

Program Service Revenue $0

Investment Income $113

Other Revenue $0

TOTAL REVENUE $389,863

Expense Breakdown

Grants Paid $0

Salaries & Benefits $231,541

Fundraising Expenses $6,934

Program Expenses $387,641

Other Expenses $239,153

TOTAL EXPENSES $470,694

Year-over-Year Comparison

	2023	2022	Change
Revenue	$389,863	$324,469	+0.2%
Expenses	$470,694	$433,177	+0.1%
Net Income	$-80,831	$-108,708	-0.3%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$215,009

Total Directors

$119,634

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
Yascha Mounk	President	25.00	Officer Director	$119,634	$0	$119,634
David Hamburger	Treasurer	40.00	Officer	$95,375	$0	$95,375
Eleni Arzoglou	Secretary	1.00	Officer Director	$0	$0	$0
Samantha Holmes	Director	1.00	Director	$0	$0	$0
Mike Berkowitz	Director	2.00	Director	$0	$0	$0
Thomas Chatterton Williams	Director	1.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	No data	No data	No data	No data
2023	$389,863	$470,694	$340,400	$-80,831
2022	$324,469	$433,177	$421,231	$-108,708
2021	$457,331	$426,051	$529,939	$31,280
2020	$540,246	$41,587	$498,659	$498,659