RED MEDIA INC

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2020

Legal Domicile

Principal Officer

GENEVIEVE YAZZIE

Phone

5095401262

Tax Period

2024-07-01 to 2025-06-30

RED MEDIA INC, founded in 2020, is a small nonprofit in the Arts, Culture & Humanities sector that reported $292K in total revenue in fiscal year 2024. Revenue fell 25% from the prior year — a significant decline worth monitoring. Expenses of $278K left a modest 5% surplus.

Mission

RED MEDIA IS A PRESS AND MEDIA PROJECT RUN ENTIRELY FOR AND BY INDIGENOUS PEOPLE. WE PRODUCE WRITING AND MEDIA ACCORDING TO OUR OWN INTELLECTUAL TRADITIONS, AND PUBLISH A WIDE RANGE OF WRITTEN AND AUDIO WORK.

Program Service Accomplishments

Program 1

Expenses: $218,300 Revenue: $131,245

RED MEDIA PUBLISHES A WIDE RANGE OF WORK INCLUDING: POETRY, PHOTOGRAPHY, INDIGENOUS BOTANY, ACADEMIC PUBLICATIONS, LAND AS PEDAGOGY, MEMOIRS, MANIFESTOS, JOURNALISM, CHILDREN'S BOOKS, INDIGENOUS...

RED MEDIA PUBLISHES A WIDE RANGE OF WORK INCLUDING: POETRY, PHOTOGRAPHY, INDIGENOUS BOTANY, ACADEMIC PUBLICATIONS, LAND AS PEDAGOGY, MEMOIRS, MANIFESTOS, JOURNALISM, CHILDREN'S BOOKS, INDIGENOUS LANGUAGE RESOURCES, HISTORY, POLITICS, RESOURCE MANUALS, BIOGRAPHIES, FICTION, CREATIVE WRITING, EDITED COLLECTIONS, AND MUCH MORE.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $161,055

Program Service Revenue $131,084

Investment Income $0

Other Revenue $161

TOTAL REVENUE $292,300

Expense Breakdown

Grants Paid $0

Salaries & Benefits $45,591

Fundraising Expenses $2,047

Program Expenses $218,300

Other Expenses $232,178

TOTAL EXPENSES $277,769

Year-over-Year Comparison

	2024	2023	Change
Revenue	$292,300	$388,292	-0.2%
Expenses	$277,769	$420,824	-0.3%
Net Income	$14,531	$-32,532	-1.4%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$28,223

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
DR UAHIKEA MAILE	VICE PRESIDENT	6.00	Officer Director	$0	$0	$0
DR NICHOLAS ESTES	TREASURER	6.00	Officer Director	$0	$0	$0
DR BEVERLY SINGER	BOARD OFFICER	6.00	Director	$0	$0	$0
MS ELENA JUNES	SECRETARY	6.00	Officer Director	$0	$0	$0
DR MELANIE YAZZIE	PRESIDENT	10.00	Officer Director	$0	$0	$0
MS GENEVIEVE YAZZIE	INTERIM OPERATIONS DIRECTO	40.00	Officer	$28,223	$0	$28,223

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$292,300	$277,769	$353,714	$14,531
2024	No data	No data	No data	No data
2023	$332,453	$319,468	$388,035	$12,985
2022	$341,385	$74,536	$379,917	$266,849
2021	$142,231	$54,754	$113,068	$87,477