Waco Tourism Public Improvement Di… - Form 990 Financial Data

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2020

Legal Domicile

Phone

2548557354

Tax Period

2024-10-01 to 2025-09-30

Waco Tourism Public Improvement District Corporation, founded in 2020, is a community nonprofit in the Community Improvement sector that reported $1.7M in total revenue in fiscal year 2024.

Mission

THE PRIMARY PURPOSE OF THE CORPORATION SHALL BE TO ADVANCE AND PROMOTE BUSINESS WITHIN THE HOTEL INDUSTRY FOR THE BENEFIT OF STAKEHOLDERS IN THE CITY OF WACO. THE CORPORATION SHALL CONDUCT ALL ACTIVITIES NECESSARY OR CONVENIENT TO ACCOMPLISH THE FOREGOING PRIMARY PURPOSE AND THE FOLLOWING GOALS: FUND ENHANCED SALES (BUSINESS RECRUITMENT), AND ADVERTISING AND PROMOTIONAL ACTIVITIES THAT ARE IMPLEMENTED BY THE WACO CONVENTION CENTER AND VISITORS BUREAU. - FUND BOTH MARKETING (ADVERTISING AND PROMOTION) AND SALES/INCENTIVE (BUSINESS RECRUITMENT) PROGRAMS WITH THE ASSISTANCE OF THE WACO CONVENTION AND VISITORS BUREAU SUFFICIENT TO ATTRACT ADDITIONAL CITYWIDE, LARGE GROUP AND TRANSIENT BUSINESS TO WACO THAT IS CONSISTENT WITH CRITERIA ADOPTED BY THE CORPORATION BOARD OF DIRECTORS.; - GENERATE FINANCIAL RESOURCES FOR THE OPERATION AND ADMINISTRATION OF THE WACO TOURISM PUBLIC IMPROVEMENT DISTRICT (THE "DISTRICT").; - ENSURE DELIVERY OF SERVICES AND IMPROVEMENTS THROUGH A COST-EFFECTIVE, AND EASY TO ACCESS ORGANIZATIONAL STRUCTURE; PROVIDE ACCOUNTABILITY AND RESPONSIVENESS TO THE STAKEHOLDERS; AND PERFORM ALL OTHER ACTS AND EXERCISE ALL LAWFUL POWERS IN ORDER TO IMPLEMENT THE DISTRICT'S SERVICE PLAN.

Program Service Accomplishments

Program 1

THE CORPORATION FUNDS ENHANCED SALES (BUSINESS RECRUITMENT), AND ADVERTISING AND PROMOTIONAL ACTIVITIES THAT ARE IMPLEMENTED BY THE WACO CONVENTION CENTER AND VISITORS BUREAU TO ADVANCE AND HELP...

THE CORPORATION FUNDS ENHANCED SALES (BUSINESS RECRUITMENT), AND ADVERTISING AND PROMOTIONAL ACTIVITIES THAT ARE IMPLEMENTED BY THE WACO CONVENTION CENTER AND VISITORS BUREAU TO ADVANCE AND HELP PROMOTE BUSINESS WITHIN THE HOTEL INDUSTRY FOR THE BENEFIT OF STAKEHOLDERS IN THE CITY OF WACO.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $0

Program Service Revenue $1,620,028

Investment Income $99,026

Other Revenue $0

TOTAL REVENUE $1,719,054

Expense Breakdown

Grants Paid $0

Salaries & Benefits $42,557

Fundraising Expenses $0

Program Expenses $0

Other Expenses $1,631,493

TOTAL EXPENSES $1,674,050

Year-over-Year Comparison

	2024	2023	Change
Revenue	$1,719,054	$1,688,161	+0.0%
Expenses	$1,674,050	$1,410,483	+0.2%
Net Income	$45,004	$277,678	-0.8%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

$35,669

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
Joshua Pursche	Vice-Chair	1.0	Officer Director	$0	$0	$0
Justin Edwards	Chair	2.0	Officer Director	$0	$0	$0
Karli Fletcher	Treasurer	0.5	Officer Director	$0	$0	$0
Marissa Maguire	Secretary	1.0	Officer Director	$0	$0	$0
Carla Pendergraft	Executive Director	40.0	Director	$35,669	$0	$35,669
Ed Guidotti	Director	0.5	Director	$0	$0	$0
Jacquelyn Baumann	Director	0.5	Director	$0	$0	$0
LaQuita Myers	Director	1.0	Director	$0	$0	$0
Lori Harvey	Director	0.5	Director	$0	$0	$0
Meghan Byram	Director	0.5	Director	$0	$0	$0
Meraj Bhakta	Director	0.5	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$1,719,054	$1,674,050	$2,667,381	$45,004
2024	$1,688,161	$1,410,483	$2,611,652	$277,678
2023	$1,481,721	$772,258	$2,336,712	$709,463
2022	$1,332,164	$479,245	$1,726,516	$852,919
2021	$903,156	$234,257	$720,768	$668,899

Waco Tourism Public Improvement District Corporation