CURAJOY

EIN: 853930603 501(c)(3) Arts, Culture & Humanities

Las Vegas, NV

Total Revenue
$1,303,108
Total Expenses
$1,608,705
Total Assets
$112,027
Net Assets
$-66,777
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Financial Trends

Organization Details

Formation Year
2020
Legal Domicile
NV
Principal Officer
Caitlyn Wang
Phone
7257267118
Tax Period
2024-01-01 to 2024-12-31

CURAJOY, founded in 2020, is a community nonprofit in the Arts, Culture & Humanities sector that reported $1.3M in total revenue in fiscal year 2024. Revenue decreased 17% compared to the prior year. Expenses of $1.6M exceeded revenue, resulting in a 23% operating deficit.

Mission

curaJOY improves the accessibility, effectiveness, and awareness of emotional wellness support for families worldwide by merging technology, games with behavioral health. curaJOY takes a proactive and collaborative approach to reduce healthcare and education disparities, and increase innovation and access to emotional wellbeing tools for all populations.

Program Service Accomplishments

Program 1
Expenses: $1,167,736 Revenue: $0

MyCuraJOY - Gamified platform for global families bringing parents, kids, clinicians and educators together for effective whole-person and growth-oriented social, mental healthcare. MyCuraJOY is a...

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MyCuraJOY - Gamified platform for global families bringing parents, kids, clinicians and educators together for effective whole-person and growth-oriented social, mental healthcare. MyCuraJOY is a perpetual digital whole-person wellness hub that brings parents, kids, educators, and behavioral healthcare providers together to deliver evidence-based social and mental health support (from diagnostics, monitoring to skill building), enhance relationships, and improve efficacy, build skills and equalize healthcare access. Users receive AI-personalized, real-time, and context-aware assessments and guidance via text, social media or app based on content created by a multidisciplinary team of licensed counselors, psychologists, and behavior analysts. With the help of data science and natural language understanding, MyCuraJOY automates currently manual, time-consuming clinical psychoeducational intake and evaluation processes for consumers and service providers. The extensive use of gamification and 3D animation further enhances user engagement and retention, making it faster and easier to collect multidimensional health data from multiple sources. Every aspect of this HIPAA-compliant SAAS product is designed to prioritize users' privacy and choice.

Program 2
Expenses: $129,939 Revenue: $0

Joymaker - Wellness Starts With Me. The Joymaker is a selective 6-month, clinician-led volunteering/internship program designed to equip participants with the skills to support the mental health of...

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Joymaker - Wellness Starts With Me. The Joymaker is a selective 6-month, clinician-led volunteering/internship program designed to equip participants with the skills to support the mental health of those around them, starting by building their own social emotional skills. Volunteers complete a peer support training recognized by the Substance Abuse and Mental Health Administration (SAMHA), and engage in advocacy, research and solution co-creation with experienced industry professionals, corporate sponsors and our team.

Program 3
Expenses: $9,563 Revenue: $0

In My Shoes Participants experience the challenges of everyday tasks like going to the dentist for neurodivergent individuals via a 10-minute simulation developed by Dr. Marc Lanovaz, PhD, BCBA-D at...

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In My Shoes Participants experience the challenges of everyday tasks like going to the dentist for neurodivergent individuals via a 10-minute simulation developed by Dr. Marc Lanovaz, PhD, BCBA-D at the University of Montreal. Originally developed to provide users with immersive simulations of sensory sensitivities, social interactions, and communication challenges experienced by individuals on the autism spectrum, the app has been expanded to include simulations of refugee, BIPOC, and low-SES experiences. Users gain valuable insights into autism and marginalization, and develop empathy through interactive experiences.

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Trantor Score

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $1,302,064
Program Service Revenue $0
Investment Income $136
Other Revenue $908
TOTAL REVENUE $1,303,108

Expense Breakdown

Grants Paid $0
Salaries & Benefits $0
Fundraising Expenses $250,313
Program Expenses $1,307,238
Other Expenses $1,608,705
TOTAL EXPENSES $1,608,705

Year-over-Year Comparison

2024 2023 Change
Revenue $1,303,108 $1,572,478 -0.2%
Expenses $1,608,705 $1,347,951 +0.2%
Net Income $-305,597 $224,527 -2.4%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Governance

Voting Members
4
Independent Members
3
Employees
N/A
Volunteers
130

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
3
$0
Total Directors
5
$0
Key Employees
1
$15,750
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
Caitlyn Marcus Program Director 53
Key Emp
$15,750 $0 $15,750
Caitlyn Wang Chief Joymaker 70
Officer Director
$0 $0 $0
Dr Anthony Pajot Executive Board Member 5
Director
$0 $0 $0
Stephen Wang President 5
Officer Director
$0 $0 $0
Daphne Shen Treasurer 15
Officer Director
$0 $0 $0
Dr Marc Lanovaz Program Co-Director and Board Member 45
Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 $1,303,108 $1,608,705 $112,027 $-305,597
2023 $1,572,478 $1,347,951 $277,813 $224,527
2022 $427,252 $430,203 $50,289 $-2,951
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