GREATER PHOENIX CONVENTION AND VISITORS BUREAU (EIN 860224211) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1967

Legal Domicile

Principal Officer

BRIAN HORNER

Phone

6024526208

Tax Period

2023-07-01 to 2024-06-30

GREATER PHOENIX CONVENTION AND VISITORS BUREAU, founded in 1967, is a mid-sized nonprofit that reported $20.4M in total revenue in fiscal year 2023. Revenue grew 13% year-over-year, indicating healthy expansion.

Mission

TO ENHANCE THE ECONOMY OF PHOENIX THROUGH THE PROMOTION OF TOURISM AND CONVENTION BUSINESS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $1,085,246

Program Service Revenue $19,058,692

Investment Income $299,282

Other Revenue $0

TOTAL REVENUE $20,443,220

Expense Breakdown

Grants Paid $0

Salaries & Benefits $7,522,262

Fundraising Expenses $0

Other Expenses $12,445,264

TOTAL EXPENSES $19,967,526

Year-over-Year Comparison

	2023	2022	Change
Revenue	$20,443,220	$18,133,103	+0.1%
Expenses	$19,967,526	$18,584,713	+0.1%
Net Income	$475,694	$-451,610	-2.1%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

111

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$1,350,202

Total Directors

$617,146

Key Employees

$726,332

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
RONALD PRICE	PRESIDENT CEO	45.00	Officer Director	$557,105	$60,041	$617,146
DEVNEY MAJERLE	DIRECTOR	1.00	Director	$0	$0	$0
YASSAMIN ANSARI	DIRECTOR	1.00	Director	$0	$0	$0
JEFF BARTON	DIRECTOR	1.00	Director	$0	$0	$0
ANGELA HUGHEY	DIRECTOR	1.00	Director	$0	$0	$0
DAVID DRENNON	DIRECTOR	1.00	Director	$0	$0	$0
KIM SABOW	DIRECTOR	1.00	Director	$0	$0	$0
KEVIN ROBINSON	DIRECTOR	1.00	Director	$0	$0	$0
STEVE COHN	DIRECTOR	1.00	Director	$0	$0	$0
JODI NOBLE	DIRECTOR	1.00	Director	$0	$0	$0
LAURA GILES	DIRECTOR	1.00	Director	$0	$0	$0
JOHN SOLHEIM	DIRECTOR	1.00	Director	$0	$0	$0
JEFF MOLOZNIK	DIRECTOR	1.00	Director	$0	$0	$0
RICH DOZER	DIRECTOR	1.00	Director	$0	$0	$0
DERRICK HALL	DIRECTOR	1.00	Director	$0	$0	$0
RAY SCHEY	DIRECTOR	1.00	Director	$0	$0	$0
TODD SANDERS	DIRECTOR	1.00	Director	$0	$0	$0
STEVE CHUCRI	DIRECTOR	1.00	Director	$0	$0	$0
TOM SADLER	DIRECTOR	1.00	Director	$0	$0	$0
TIFFANY NELSON-THORNE	DIRECTOR	1.00	Director	$0	$0	$0
DHARMESH AHIR	DIRECTOR	1.00	Director	$0	$0	$0
STEVE MOSTER	DIRECTOR	1.00	Director	$0	$0	$0
PAIGE LUND	DIRECTOR	1.00	Director	$0	$0	$0
RICHARD ROMANE	DIRECTOR	1.00	Director	$0	$0	$0
PAUL GRAY	DIRECTOR	1.00	Director	$0	$0	$0
MARTY SHULTZ	DIRECTOR	1.00	Director	$0	$0	$0
BRUCE LANGE	CHAIR	1.00	Officer Director	$0	$0	$0
GEORGE DEAN	VICE CHAIR	1.00	Officer Director	$0	$0	$0
WIN HOLDEN	VICE CHAIR	1.00	Officer Director	$0	$0	$0
NEIL GIULIANO	SECRETARY/TREASURER	1.00	Officer Director	$0	$0	$0
BOB MILLER	IMMEDIATE PAST CHAIR	1.00	Officer Director	$0	$0	$0
MIKE MOONEY	EVP/COO	45.00	Officer	$396,333	$51,187	$447,520
BRIAN HORNER	CHIEF FINANCIAL OFFICER	45.00	Officer	$246,681	$38,855	$285,536
LORNE EDWARDS	VICE PRESIDENT OF SALES & SERVICES	45.00	Key Emp	$352,225	$36,071	$388,296
DANA SWAN	VICE PRESIDENT OF PEOPLE & CULTURE	45.00	Key Emp	$150,150	$8,159	$158,309
PAULA FLACHMAN	VICE PRESIDENT OF COMMUNITY ENGAGEMENT	45.00	Key Emp	$150,863	$28,864	$179,727
DEBORAH LAHTI	DIRECTOR OF HOTEL & RESORT SALES	45.00	Highest	$174,260	$8,713	$182,973
DONALD OSWALD	DIRECTOR MIDWEST SALES	45.00	Highest	$158,088	$37,214	$195,302
MICHELE LAWRIE	DIRECTOR OF NATIONAL ACCOUNTS	45.00	Highest	$157,146	$39,535	$196,681
ERIC KERR	VICE PRESIDENT OF INSIGHTS & DEVELOPMENT	45.00	Highest	$146,205	$27,203	$173,408
OMAR TAPIA	DIRECTOR OF INFORMATION TECHNOLOGY	45.00	Highest	$131,284	$16,334	$147,618

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	No data	No data	No data	No data
2024	$20,443,220	$19,967,526	$18,693,554	$475,694
2023	$18,133,103	$18,584,713	$18,542,058	$-451,610
2022	$16,123,618	$16,814,193	$18,857,428	$-690,575
2021	$16,242,591	$11,964,529	$19,191,750	$4,278,062
2020	$16,637,714	$15,153,301	$14,404,047	$1,484,413
2019	$16,954,027	$16,165,297	$12,403,752	$788,730
2018	$16,411,794	$15,625,270	$11,824,635	$786,524

GREATER PHOENIX CONVENTION AND VISITORS BUREAU