Metropolitan Tucson Convention and Visitors Bureau

EIN: 860432305

Tucson, AZ

Total Revenue
$16,473,738
Total Expenses
$13,989,205
Total Assets
$28,064,398
Net Assets
$22,345,020
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
1982
Legal Domicile
AZ
Principal Officer
J Felipe Garcia
Phone
5206241817
Tax Period
2024-07-01 to 2025-06-30

Metropolitan Tucson Convention and Visitors Bureau, founded in 1982, is a mid-sized nonprofit that reported $16.5M in total revenue in fiscal year 2024. Revenue surged 21% from the prior year, signaling strong growth momentum. The organization ran a surplus of $2.5M, a strong 15% operating margin.

Mission

To drive economic development by connecting visitors with their ideal travel and meetings experiences in Tucson and Southern Arizona. Our vision is to elevate Tucson as the dynamic outdoor and cultural hub of the Sonoran Desert by welcoming the world to Tucson to strengthen our vibrant community.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $15,385,827
Program Service Revenue $555,371
Investment Income $532,540
Other Revenue $0
TOTAL REVENUE $16,473,738

Expense Breakdown

Grants Paid $0
Salaries & Benefits $4,069,768
Fundraising Expenses $0
Other Expenses $9,919,437
TOTAL EXPENSES $13,989,205

Year-over-Year Comparison

2024 2023 Change
Revenue $16,473,738 $13,572,805 +0.2%
Expenses $13,989,205 $12,413,637 +0.1%
Net Income $2,484,533 $1,159,168 +1.1%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

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Governance

Voting Members
18
Independent Members
18
Employees
46
Volunteers
46

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
4
$560,041
Total Directors
18
$0
Key Employees
1
$178,573
Highest Compensated
4
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
Steve Earnhart Chair 1.00
Officer Director
$0 $0 $0
Ghee Alexander Treasurer 1.00
Officer Director
$0 $0 $0
Nancy Kluge Immediate past chair 1.00
Director
$0 $0 $0
Bob Hoffman Director 1.00
Director
$0 $0 $0
Amanda Kraus Director 1.00
Director
$0 $0 $0
Shaun Tilley Director 1.00
Director
$0 $0 $0
Hillary Louarti Director 1.00
Director
$0 $0 $0
Rhonda Fure Director 1.00
Director
$0 $0 $0
David Kliman Director 1.00
Director
$0 $0 $0
Nate Ares Director 1.00
Director
$0 $0 $0
Jan Hyneman Director 1.00
Director
$0 $0 $0
Ray Flores Director 1.00
Director
$0 $0 $0
Wyatt Fee Director 1.00
Director
$0 $0 $0
Grant Dipman Director 1.00
Director
$0 $0 $0
Hilary Van Alsburg Director 1.00
Director
$0 $0 $0
Laura Shaw Director 1.00
Director
$0 $0 $0
Austin Wright Director 1.00
Director
$0 $0 $0
Pablo Toscano Director 1.00
Director
$0 $0 $0
J Felipe Garcia President/CEO 40.00
Officer
$335,870 $37,680 $373,550
Lisa Owens CFO 40.00
Officer
$167,594 $18,897 $186,491
Graeme Hughes Executive Vice President 40.00
Key Emp
$168,199 $10,374 $178,573
Lee Mclaughlin VP of Marketing 40.00
Highest
$136,373 $14,060 $150,433
Mary Meade VP of Sales 40.00
Highest
$121,290 $12,371 $133,661
Vanessa Bechtol VP of Destination Stewardship 40.00
Highest
$142,559 $13,542 $156,101
Mary Rittmann VP of Communications 40.00
Highest
$101,926 $5,439 $107,365
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $16,473,738 $13,989,205 $28,064,398 $2,484,533
2024 $13,572,805 $12,413,637 $24,488,099 $1,159,168
2023 $19,284,981 $11,891,765 $23,300,452 $7,393,216
2022 $12,905,654 $9,462,423 $11,117,181 $3,443,231
2021 $8,243,165 $6,166,202 $8,689,477 $2,076,963
2020 $9,284,180 $8,957,412 $5,416,622 $326,768
2019 $9,949,028 $9,545,655 $6,508,211 $403,373
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