ASSOCIATION OF GOLF MERCHANDISERS

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1989

Legal Domicile

Principal Officer

JENNIFER MORTON

Phone

6026048250

Tax Period

2024-01-01 to 2024-12-31

ASSOCIATION OF GOLF MERCHANDISERS, founded in 1989, is a small nonprofit in the Community Improvement sector that reported $766K in total revenue in fiscal year 2024. Revenue surged 37% from the prior year, signaling strong growth momentum.

Mission

THE AGM MISSION IS TO EDUCATE GOLF RETAIL BUYERS/MERCHANDISERS AND GOLF PROFESSIONAL, ELEVATE THE GOLF MERCHANDISING PROFESSION, AND ENHANCE COMMUNICATION BETWEEN GOLF BUYERS AND VENDOR PARTNERS.

Program Service Accomplishments

Program 1

Expenses: $505,307 Revenue: $685,476

ANNUAL RECURRING MEMBER BENEFITS INCLUDE THE AGM MERCHANDISING CALENDAR, MONTHLY NEWSLETTER, ANNUAL MEMBER SURVEY, REGIONAL MARKET AND SHOW CALENDAR, NUMEROUS ZOOM MEMBER CONVERSATIONS AND WEBINARS, AND MULTIPLE MARKETING PROMOTIONS AND BUSINESS INCENTIVE BULLETINS. WE ALSO ARE CONTINUING OUR CERTIFIED RETAIL MANAGER PROGRAM AND OUR FIRST CLASS OF MEMBERS HAVE RECEIVED THEIR CERTIFICATIONS. PUBLISHED BOOK OF GOLF PROMOTIONS. ALL CURRENT AGM MEMBERS WERE SENT OUR PUBLICATIONS AND ENCOURAGED TO PARTICIPATE IN OUR MONTHLY MEMBER CONVERSATIONS AND WEBINARS AS WELL AS INVITED TO JOIN FACEBOOK, LINKEDIN AND YOUTUBE PRIVATE MEMBER GROUPS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $75,987

Program Service Revenue $685,476

Investment Income $4,735

Other Revenue $0

TOTAL REVENUE $766,198

Expense Breakdown

Grants Paid $0

Salaries & Benefits $473,568

Fundraising Expenses $36,805

Program Expenses $505,307

Other Expenses $349,665

TOTAL EXPENSES $823,233

Year-over-Year Comparison

	2024	2023	Change
Revenue	$766,198	$560,983	+0.4%
Expenses	$823,233	$575,932	+0.4%
Net Income	$-57,035	$-14,949	+2.8%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

$164,377

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
JENNIFER MORTON	CEO	40.00	Key Emp	$164,377	$0	$164,377
PATRICK CASEY	PRESIDENT	1.00	Officer Director	$0	$0	$0
TRACY MOFFATT	PAST PRESIDENT	2.00	Officer Director	$0	$0	$0
JENNIFER RODDY	VICE PRESIDENT	1.00	Officer Director	$0	$0	$0
ALECIA LANE	SECRETARY/TREASURER	1.00	Officer Director	$0	$0	$0
JAMES SCHOULLER II	DIRECTOR	0.25	Director	$0	$0	$0
MARTY HACKEL	DIRECTOR	0.25	Director	$0	$0	$0
CATHY AMELINK	DIRECTOR	0.25	Director	$0	$0	$0
JODI GASCOIGNE	DIRECTOR	0.25	Director	$0	$0	$0
JOSUE REYES	DIRECTOR	0.25	Director	$0	$0	$0
DEBBIE SHATZER	DIRECTOR	0.25	Director	$0	$0	$0
DERRICK VEST	DIRECTOR	0.25	Director	$0	$0	$0
LISA KINSEY	DIRECTOR	0.25	Director	$0	$0	$0
JOSHUA WILLIS	DIRECTOR	0.25	Director	$0	$0	$0
CINDY DOHERTY	DIRECTOR	0.25	Director	$0	$0	$0
KELSEY JO HOLSTEN	DIRECTOR	0.25	Director	$0	$0	$0
STEVE BRYANT	DIRECTOR	0.25	Director	$0	$0	$0
SEAN THOMPSON	DIRECTOR	0.25	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$766,198	$823,233	$350,341	$-57,035
2023	$560,983	$575,932	$338,612	$-14,949
2022	$364,206	$435,275	$302,930	$-71,069
2021	$254,164	$305,775	$364,208	$-51,611
2020	$309,320	$339,165	$374,788	$-29,845
2019	$357,682	$345,566	$442,739	$12,116
2018	$355,942	$364,102	$419,405	$-8,160