VALLEY HOTEL & RESORT ASSOCIATION

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1960

Legal Domicile

Principal Officer

KIMBERLY SABOW

Phone

6023752996

Tax Period

2020-01-01 to 2020-12-31

VALLEY HOTEL & RESORT ASSOCIATION, founded in 1960, is a small nonprofit that reported $119K in total revenue in fiscal year 2020. Revenue fell 69% from the prior year — a significant decline worth monitoring. Expenses of $460K exceeded revenue, resulting in a 286% operating deficit.

Mission

VHRA REPRESENTS THE NEEDS OF MARICOPA COUNTY HOTELS RESORTS. OUR MISSION IS TO EDUCATE OUR MEMBERSHIP REGARDING THOSE ISSUES THAT IMPACT THE HOSPITALITY INDUSTRY. TO ADVOCATE FOR, AND COMMUNICATE SUPPORT OF, ISSUES THAT AFFECT OUR INDUSTRY TO GOVERNMENT, THE GENERAL PUBLIC, AND THE TOURISM COMMUNITY

Program Service Accomplishments

Program 1

VHRA SERVES 400 CLIENTS IN MARICOPA COUNTY, ARIZONA. WE DELIVERED INDUSTRY EDUCATION FORUMS PROMOTING BUSINESS GROWTH INITIATIVES IN SUPPORT OF HOTELS, RESORTS, AIRPORTS AND AIRLINES, DESTINATION...

VHRA SERVES 400 CLIENTS IN MARICOPA COUNTY, ARIZONA. WE DELIVERED INDUSTRY EDUCATION FORUMS PROMOTING BUSINESS GROWTH INITIATIVES IN SUPPORT OF HOTELS, RESORTS, AIRPORTS AND AIRLINES, DESTINATION MARKETING ORGANIZATIONS, ATTRACTIONS, AND LOCAL SMALL BUSINESSES. VHRA HOLDS UP TO EIGHT INDUSTRY NETWORKING EDUCATION FUNDRAISERS ANNUALLY.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2020)

Revenue Breakdown

Contributions & Grants $0

Program Service Revenue $104,944

Investment Income $14,346

Other Revenue $0

TOTAL REVENUE $119,290

Expense Breakdown

Grants Paid $279,714

Salaries & Benefits $0

Fundraising Expenses $0

Other Expenses $180,485

TOTAL EXPENSES $460,199

Year-over-Year Comparison

	2020	2019	Change
Revenue	$119,290	$388,055	-0.7%
Expenses	$460,199	$209,295	+1.2%
Net Income	$-340,909	$178,760	-2.9%

Key Indicators

✓ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
PAUL GRAY	CHAIRMAN	000.25	Officer Director	$0	$0	$0
MIKE EHMANN	VICE CHAIR OF FINANCE	000.25	Officer Director	$0	$0	$0
DANIELLE RUSSELL	VICE CHAIR OF MEMBERSHIP	000.25	Officer Director	$0	$0	$0
JOE ITURRI	VICE CHAIR OF EDUCATION	000.25	Officer Director	$0	$0	$0
STEVE EBERHART	VICE CHAIR OF EVENTS	000.25	Officer Director	$0	$0	$0
JODY HARWOOD	DIRECTOR	000.10	Officer Director	$0	$0	$0
PATTI HUNT	DIRECTOR	000.10	Director	$0	$0	$0
CHAN JIN	DIRECTOR	000.10	Director	$0	$0	$0
RICH NEWMAN	DIRECTOR	000.10	Director	$0	$0	$0
ANDEE OLENO	DIRECTOR	000.10	Director	$0	$0	$0
LINDA ZAMORA	DIRECTOR	000.10	Director	$0	$0	$0
BRENT CORTRIGHT	DIRECTOR	000.10	Director	$0	$0	$0
KIMBERLY SABOW	PRESIDENT CEO	010.00	Officer	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2020	$119,290	$460,199	No data	$-340,909
2019	$388,055	$209,295	$362,834	$178,760