CREATIVE DIRECTIONS INC (EIN 861098232) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2004

Legal Domicile

Principal Officer

John Graves

Phone

3365861886

Tax Period

2024-01-01 to 2024-12-31

CREATIVE DIRECTIONS INC, founded in 2004, is a community nonprofit in the Mental Health sector that reported $3.4M in total revenue in fiscal year 2024. Revenue grew 14% year-over-year, indicating healthy expansion. Expenses of $3.9M exceeded revenue, resulting in a 12% operating deficit.

Mission

We work to assist those in need with their families to improve their standard of living and outlook on life. They, in turn, will transfer our efforts by positively influencing others. Our slogan is "Working with the present to improve the future."

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $0

Program Service Revenue $3,421,985

Investment Income $29

Other Revenue $2,133

TOTAL REVENUE $3,424,147

Expense Breakdown

Grants Paid $172,119

Salaries & Benefits $2,671,777

Fundraising Expenses $1,600

Program Expenses $3,697,048

Other Expenses $1,006,216

TOTAL EXPENSES $3,850,112

Year-over-Year Comparison

	2024	2023	Change
Revenue	$3,424,147	$3,005,532	+0.1%
Expenses	$3,850,112	$5,370,400	-0.3%
Net Income	$-425,965	$-2,364,868	-0.8%

Key Indicators

✗ Grants to Organizations ✓ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

⚠ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
John Graves	President	40	Officer Director	$0	$0	$0
Jacqueline Ellis	Secretary	12	Officer Director	$0	$0	$0
Vivian Ratliff	Treasurer	12	Officer Director	$0	$0	$0
Lisa Graves	Program Director	20	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$3,424,147	$3,850,112	No data	$-425,965
2023	$3,005,532	$5,370,400	No data	$-2,364,868
2022	$1,334,461	$1,118,329	$237,581	$216,132
2021	$530,524	$555,060	$21,449	$-24,536
2020	$185,104	$223,256	$45,985	$-38,152

CREATIVE DIRECTIONS INC