Feel Good Action

Voter Registration (VR): We continued to develop digital messaging, tools, and tactics for voter registration (VR). We used social and environmental justice messaging to motivate people to complete a voter registration application. We used a wide range of organic and paid channels to deliver content and we tracked the resulting action. This allowed us to find the lowest possible cost for creating voter registrations. Our work here overlaps with our work in GOTV, Reproductive Rights and Advocacy. We use motivational messaging to activate users. Once activated, users are routed to the area of action most appropriate for them. Therefore some of the KPIs below overlap with other areas of programming. Voter Registration KPIs: Completed VR Applications18,354 Training Sessions including VR:10 Activists trained in VR:610 Social Media Influencers deployed:23 Cost of Ads with VR links:$110,380 Total Est Impressions:7,701,184 Avg Voter Action Marginal Cost:$1.57 Number of Partners:21 Partner Voting Pages with VR function:17 Total Emails sent including VR links:648,107

Get Out The Vote (GOTV) Voter Mobilization: We continued to develop digital messaging, tools, and tactics for getting out the vote (GOTV). We used social and environmental justice messaging to motivate people to complete various calls to action that motivate voting and behaviors that lead to voting, such as applying for an absentee ballot. We used a wide range of organic and paid channels to deliver content and we tracked the resulting action. This allowed us to find the lowest possible cost for GOTV action. Our work here overlaps with our work in VR, Reproductive Rights and Advocacy. We use motivational messaging to activate users. Once activated, users are routed to the area of action most appropriate for them. Therefore some of the KPIs below overlap with other areas of programming. GOTV KPIs: Completed Voter Verifications50,820 Completed Vote-x-Mail Applications954 Completed How-to-Vote Inquiries23 Completed Find Your Friend Actions52 Activists trained in GOTV:610 Social Media Influencers deployed:23 Cost of Ads with GOTV links:$110,380 Total Est Impressions:7,701,184 Avg Voter Action Marginal Cost:$1.57 Number of Partners:21 Partner Voting Pages with VR function:17 Total Emails sent including VR links:648,107