WILL MOTIVATION INC (EIN 870815520) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2021

Legal Domicile

Principal Officer

WILLIAM R MOSS III

Phone

6144165515

Tax Period

2023-01-01 to 2023-12-31

WILL MOTIVATION INC, founded in 2021, is a small nonprofit in the Education sector that reported $904K in total revenue in fiscal year 2023. Revenue surged 178% from the prior year, signaling strong growth momentum. The organization ran a surplus of $326K, a strong 36% operating margin.

Mission

TO USE ENTERTAINMENT IN THE FORM OF YOUTUBE AND OTHER INTERNET MEDIUMS, SHARING THE LOVE OF CARS TO HELP MOTIVATE AND EDUCATE THE PUBLIC ON FINANCIAL LITERACY, INVESTING, ENTREPRENEURSHIP ND MORE, SUCH THAT THEY LEAD PRODUCTIVE LIVES AND ACHIEVE DREAMS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $526,500

Program Service Revenue $377,621

Investment Income $0

Other Revenue $0

TOTAL REVENUE $904,121

Expense Breakdown

Grants Paid $0

Salaries & Benefits $0

Fundraising Expenses $0

Program Expenses $573,625

Other Expenses $578,121

TOTAL EXPENSES $578,121

Year-over-Year Comparison

	2023	2022	Change
Revenue	$904,121	$325,000	+1.8%
Expenses	$578,121	$3,963	+144.9%
Net Income	$326,000	$321,037	+0.0%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

N/A

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
REGINALD CULPEPPER	DIRECTOR	N/A	Director	$0	$0	$0
WILLIAM R MOSS III	DIRECTOR	N/A	Officer Director	$0	$0	$0
RUBI MOSS	DIRECTOR	N/A	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	No data	No data	No data	No data
2023	$904,121	$578,121	$845,128	$326,000
2022	$325,000	$3,963	$519,128	$321,037

WILL MOTIVATION INC