Check My Ads Institute (EIN 871895699) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2021

Legal Domicile

Principal Officer

Nandini Jammi

Phone

6282191010

Tax Period

2023-01-01 to 2023-12-31

Check My Ads Institute, founded in 2021, is a community nonprofit in the Education sector that reported $2.2M in total revenue in fiscal year 2023. Revenue surged 27% from the prior year, signaling strong growth momentum. The organization ran a surplus of $438K, a strong 20% operating margin.

Mission

Check My Ads is a non profit 501(c)3 adtech watchdog. We are a non-partisan research and media organization. Our business activities include researching brand safety and advertising fraud within the digital advertising industry. We publish stories to an industry audience of Fortune 500 advertisers, agency representatives, and adtech executives, government officials, and the general public.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $2,159,795

Program Service Revenue $0

Investment Income $0

Other Revenue $0

TOTAL REVENUE $2,159,795

Expense Breakdown

Grants Paid $0

Salaries & Benefits $1,024,025

Fundraising Expenses $249,884

Program Expenses $1,159,972

Other Expenses $698,129

TOTAL EXPENSES $1,722,154

Year-over-Year Comparison

	2023	2022	Change
Revenue	$2,159,795	$1,702,913	+0.3%
Expenses	$1,722,154	$985,981	+0.7%
Net Income	$437,641	$716,932	-0.4%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

N/A

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$306,207

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
Dr Joan Donovan	Board Member	0.00	Director	$0	$0	$0
David Carroll	Board Member	0.00	Director	$0	$0	$0
Zachary Edwards	Board Member	0.00	Director	$0	$0	$0
Sabrina Hersi Issa	Board Member	0.00	Director	$0	$0	$0
Claire Atkin	CEO/Treasurer	40.00	Officer	$0	$150,330	$150,330
Nandini Jammi	Chief Strategy Officer	40.00	Officer	$155,877	$0	$155,877

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	No data	No data	No data	No data
2023	$2,159,795	$1,722,154	$1,183,011	$437,641
2022	$1,702,913	$985,981	$740,440	$716,932
2022	$1,702,913	$985,979	$740,440	$716,934
2022	$1,702,913	$985,981	$740,440	$716,932

Check My Ads Institute