THE APPEAL INC (EIN 872194457) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2021

Legal Domicile

Principal Officer

MOLLY GREENE

Phone

2133495522

Tax Period

2023-01-01 to 2023-12-31

THE APPEAL INC, founded in 2021, is a small nonprofit in the Arts, Culture & Humanities sector that reported $821K in total revenue in fiscal year 2023. Revenue decreased 15% compared to the prior year. Expenses of $986K exceeded revenue, resulting in a 20% operating deficit.

Mission

THE APPEAL NEWSROOM EDUCATES THE PUBLIC ABOUT THE HARMS OF THE CRIMINAL LEGAL SYSTEM.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $820,896

Program Service Revenue $0

Investment Income $0

Other Revenue $0

TOTAL REVENUE $820,896

Expense Breakdown

Grants Paid $0

Salaries & Benefits $726,154

Fundraising Expenses $144,799

Program Expenses $744,945

Other Expenses $260,151

TOTAL EXPENSES $986,305

Year-over-Year Comparison

	2023	2022	Change
Revenue	$820,896	$964,900	-0.1%
Expenses	$986,305	$883,019	+0.1%
Net Income	$-165,409	$81,881	-3.0%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

N/A

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$209,794

Total Directors

$75,838

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
JOSIE DUFFY RICE	BOARD CHAIR	1.00	Director	$0	$0	$0
JASPER WANG	TREASURER	1.00	Director	$0	$0	$0
ETHAN COREY	SECRETARY	33.00	Director	$72,158	$3,680	$75,838
JODY DAVID ARMOUR	DIRECTOR	1.00	Director	$0	$0	$0
CRAIG HUNTER	DIRECTOR	1.00	Director	$0	$0	$0
JOHNNY PEREZ	DIRECTOR	1.00	Director	$0	$0	$0
LILIANA SEGURA	DIRECTOR	1.00	Director	$0	$0	$0
ZARA RAHIM	DIRECTOR	1.00	Director	$0	$0	$0
JASON FLOM	DIRECTOR	1.00	Director	$0	$0	$0
HANNAH RILEY	DIRECTOR	1.00	Director	$0	$0	$0
TARA FRANCIS CHAN	MANAGING EDITOR & OPS DIRECTOR	32.00	Officer	$101,147	$5,408	$106,555
MOLLY GREENE	STRATEGY & LEGAL DIRECTOR	32.00	Officer	$98,989	$4,250	$103,239

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	No data	No data	No data	No data
2023	$820,896	$986,305	$92,273	$-165,409
2022	$964,900	$883,019	$262,539	$81,881

THE APPEAL INC