DIGITAL ANALYTICS FREEDOM ALLIANCE (EIN 872487302) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2021

Legal Domicile

Principal Officer

RACHAEL NOONAN

Phone

2025498567

Tax Period

2024-07-01 to 2025-06-30

DIGITAL ANALYTICS FREEDOM ALLIANCE, founded in 2021, is a small nonprofit in the Community Improvement sector that reported $261K in total revenue in fiscal year 2024. Revenue surged 74% from the prior year, signaling strong growth momentum. Expenses of $291K exceeded revenue, resulting in a 11% operating deficit.

Mission

THE DIGITAL ANALYTICS FREEDOM ALLIANCE ADVOCATES FOR DATA PRIVACY LEGISLATION THAT IS IN THE INTERESTS OF EACH OF OUR MEMBERS, ALL COMPANIES IN THE DIGITAL ANALYTICS TECHNOLOGY INDUSTRY. OUR GOAL IS TO HELP LEGISLATORS AND LAWMAKERS UNDERSTAND THE CAPABILITIES AND LIMITS OF DIGITAL ANALYTICS TECHNOLOGY SO THEY CAN CREATE APPROPRIATE LEGISLATION THAT ENSURES PRIVACY STANDARDS ARE UPHELD WHILE AT THE SAME TIME ALLOWING THIS INDUSTRY TO THRIVE. THIS IS DONE THROUGH RESEARCH, PREPARATION AND PLANNING, COORDINATING, AND CONDUCTING OUTREACH TO LEGISLATORS WHEN NECESSARY.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $0

Program Service Revenue $260,950

Investment Income $0

Other Revenue $0

TOTAL REVENUE $260,950

Expense Breakdown

Grants Paid $0

Salaries & Benefits $2,850

Fundraising Expenses $0

Other Expenses $287,790

TOTAL EXPENSES $290,640

Year-over-Year Comparison

	2024	2023	Change
Revenue	$260,950	$149,975	+0.7%
Expenses	$290,640	$209,873	+0.4%
Net Income	$-29,690	$-59,898	-0.5%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$2,630

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
ERICA ATWELL	PRESIDENT	0.50	Director	$0	$0	$0
DAVID WOOLSTON	CHAIR	0.50	Director	$0	$0	$0
NICOLE MAZANITIS	VICE CHAIR	0.50	Director	$0	$0	$0
RACHAEL NOONAN	TREASURER	0.50	Officer	$2,630	$0	$2,630

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$260,950	$290,640	$135,236	$-29,690
2024	$149,975	$209,873	$164,926	$-59,898
2023	$299,975	$157,275	$224,824	$142,700
2022	$300,000	$217,876	$82,124	$82,124

DIGITAL ANALYTICS FREEDOM ALLIANCE