AMERICAN PECAN PROMOTION BOARD

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2021

Legal Domicile

Principal Officer

DEBORAH WALDEN-RALLS

Phone

8179853034

Tax Period

2024-10-01 to 2025-09-30

AMERICAN PECAN PROMOTION BOARD, founded in 2021, is a mid-sized nonprofit in the Community Improvement sector that reported $10.1M in total revenue in fiscal year 2024. Revenue decreased 14% compared to the prior year. Expenses of $13.2M exceeded revenue, resulting in a 31% operating deficit.

Mission

OPERATE THE PECAN RESEARCH AND PROMOTION PROGRAM UNDER THE COMMODITY PROMOTION, RESEARCH, AND INFORMATION ACT OF 1996. THE PURPOSE OF THE PROGRAM IS TO STRENGTHEN THE POSITION OF PECANS IN THE MARKETPLACE, MAINTAIN AND EXPAND MARKETS FOR PECANS, AND DEVELOP NEW USES FOR PECANS IN ACCORDANCE WITH THE PECAN PROMOTION, RESEARCH, AND INFORMATION ORDER.

Program Service Accomplishments

Program 1

THE PRIMARY FUNCTION OF THE ORGANIZATION IS TO GENERALLY PROMOTE PECAN CONSUMPTION, STRENGTHEN THE POSITION OF PECANS IN THE MARKETPLACE, MAINTAIN AND EXPAND MARKETS FOR PECANS, AND RESEARCH AND...

THE PRIMARY FUNCTION OF THE ORGANIZATION IS TO GENERALLY PROMOTE PECAN CONSUMPTION, STRENGTHEN THE POSITION OF PECANS IN THE MARKETPLACE, MAINTAIN AND EXPAND MARKETS FOR PECANS, AND RESEARCH AND DEVELOP NEW USES FOR PECANS. THESE FUNCTIONS ARE ACHIEVED BY UTILIZING PROMOTION AND MARKETING TECHNIQUES TO PROMOTE OVERALL PECAN CONSUMPTION. TO AID IN PECAN PROMOTION, THE ORGANIZATION HAS INVESTED IN PUBLIC EDUCATION CAMPAIGNS ABOUT THE BENEFITS AND USES OF PECANS AND INTO A FREE RESEARCH LIBRARY OF EXISTING SCIENTIFIC ARTICLES RELATED TO PECANS AND PECAN CONSUMPTION. THIS PECAN RESEARCH LIBRARY WILL BE USED TO PROVIDE RELEVANT INFORMATION TO THE PUBLIC AND TO DIRECT FUTURE RESEARCH PROJECTS AND MARKETING MANAGED BY THE ORGANIZATION.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $1,075

Program Service Revenue $9,901,167

Investment Income $180,100

Other Revenue $0

TOTAL REVENUE $10,082,342

Expense Breakdown

Grants Paid $0

Salaries & Benefits $597,359

Fundraising Expenses $0

Other Expenses $12,641,853

TOTAL EXPENSES $13,239,212

Year-over-Year Comparison

	2024	2023	Change
Revenue	$10,082,342	$11,755,324	-0.1%
Expenses	$13,239,212	$8,516,621	+0.6%
Net Income	$-3,156,870	$3,238,703	-2.0%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✓ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

⚠ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$398,066

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
DEBORAH WALDEN-RALLS	CHAIR	1.00	Officer Director	$0	$0	$0
TRENT MASON	VICE CHAIR	1.00	Officer Director	$0	$0	$0
PAUL QUIROS	SECRETARY	1.00	Officer Director	$0	$0	$0
BRYCEN SALOPEK	TREASURER	1.00	Officer Director	$0	$0	$0
B MIKE ADAMS THRU 1124	DIRECTOR	1.00	Director	$0	$0	$0
PHILLIP ARNOLD	DIRECTOR	1.00	Director	$0	$0	$0
BRITTAN BAGLEY	DIRECTOR	1.00	Director	$0	$0	$0
ROMULO GARZA	DIRECTOR	1.00	Director	$0	$0	$0
MARK HAMILTON	DIRECTOR	1.00	Director	$0	$0	$0
GUILLERMO HUMPHREY	DIRECTOR	1.00	Director	$0	$0	$0
JOHN HUTCHENS THRU 1124	DIRECTOR	1.00	Director	$0	$0	$0
SHANNON IVEY	DIRECTOR	1.00	Director	$0	$0	$0
JUSTIN JONES	DIRECTOR	1.00	Director	$0	$0	$0
GREG LEGER	DIRECTOR	1.00	Director	$0	$0	$0
LARRY SALOPEK	DIRECTOR	1.00	Director	$0	$0	$0
EVO SORIA	DIRECTOR	1.00	Director	$0	$0	$0
JEFF WORN	DIRECTOR	1.00	Director	$0	$0	$0
STEVE ZAFARANO	DIRECTOR	1.00	Director	$0	$0	$0
ANNE WARDEN	CEO	30.00	Officer	$268,466	$0	$268,466
BRANDON DRUMMOND	DIRECTOR OF FINANCE	30.00	Officer	$129,600	$0	$129,600
SERNEA SCHAFFNER	CHIEF MARKETING OFFICER	30.00	Highest	$190,710	$0	$190,710

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$10,082,342	$13,239,212	$9,716,244	$-3,156,870
2024	$11,755,324	$8,516,621	$13,076,122	$3,238,703
2023	$10,037,594	$7,769,805	$10,422,891	$2,267,789
2022	$7,983,946	$926,199	$7,120,939	$7,057,747