WE RIDE TOGETHER INC

WeRideTogether created awareness videos and content for publication across websites, social media, and for play at competitive events. Our educational PSAs, videos, and resources have been instrumental when working with various stakeholder groups, ranging from fourth graders to adult amateur athletes to national and international governing bodies of sport. Our team uses this foundational content to build individualized educational modules for specific sports and organizations. This year, we created a new PSA series called "Out of Bounds". The Out of Bounds series consists of four short-form PSAs, each of which explores facets of the victim experience, inside and outside the world of sports, and provides insight, language, and metaphor into "what it's like" to be a victim of sexual abuse or misconduct. The PSAs allow the audience to walk in the victim's shoes as they navigate the survivor's journey interpersonally and within society. #WeRideTogether has also hosted four longer-form discussions with survivors and subject-matter experts to expand the conversation on the topics and nuances featured in the PSAs. Supporting information and resources for survivors, athletes, parents, coaches, organizations, supporters, and society at large are also provided. The award-winning series received over 46 million views across various platforms. These videos will be used at events, competitions, and conferences, as well as in educational content. Additionally, two videos from our "Preventing Misconduct in Sports" series were adapted to support Sports Integrity Australia's (SIA) initiatives - an Australian government agency established to draw together existing sport integrity capabilities, knowledge, and expertise. The new resources, launched by SIA and #WeRideTogether, include information on identifying healthy and unhealthy relationships between coaches and athletes and encourage bystanders to respond to any poor behaviour they observe. Our team also created an updated educational module for US Rowing (the rowing National Governing Body in the United States), which incorporated several of our educational PSAs. The governing body serves over 75,000 athletes, coaches, and rowing community members across 1,400+ affiliated clubs and organizations.

WeRideTogether attended events, conferences, and competitions to bring education, resources, and training directly to athletic environments. For example, our team traveled to 11 competitions (of various sports) to provide boots-on-the-ground support and resources to exhibitors. We also attended six conferences in 2025, where our team served as educational speakers, educational exhibitors, and/or attendees to glean meaningful insights related to our mission.