VISIT PLEASANT HILL (EIN 874789903) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2022

Legal Domicile

Principal Officer

PATRICIA SNOWDEN

Phone

9258040978

Tax Period

2024-04-01 to 2025-03-31

VISIT PLEASANT HILL, founded in 2022, is a small nonprofit in the Community Improvement sector that reported $824K in total revenue in fiscal year 2024. Revenue surged 27% from the prior year, signaling strong growth momentum.

Mission

WE ARE THE OFFICIAL TRAVEL AND TOURISM RESOURCE FOR PLEASANT HILL, CA.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $500

Program Service Revenue $823,831

Investment Income $43

Other Revenue $0

TOTAL REVENUE $824,374

Expense Breakdown

Grants Paid $0

Salaries & Benefits $418,035

Fundraising Expenses $0

Program Expenses $650,463

Other Expenses $399,789

TOTAL EXPENSES $817,824

Year-over-Year Comparison

	2024	2023	Change
Revenue	$824,374	$647,964	+0.3%
Expenses	$817,824	$877,365	-0.1%
Net Income	$6,550	$-229,401	-1.0%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$294,159

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
PATRICIA SNOWDEN	PRESIDENT AND CEO	40	Officer	$148,763	$0	$148,763
SIBONGILE V NCUBE	VP OF SALES AND MARKETING	40	Officer	$145,396	$0	$145,396
TRACIE COLLINS	CHAIR	1	Officer Director	$0	$0	$0
JAY RANA	SECRETARY/TREASURER	1	Officer Director	$0	$0	$0
JEREMY CARLSON	VICE CHAIR	1	Officer Director	$0	$0	$0
TONY PATEL	BOARD MEMBER	1	Director	$0	$0	$0
BETH MUZIK	BOARD MEMBER	1	Director	$0	$0	$0
ZACH SEAL	BOARD MEMBER	1	Director	$0	$0	$0
LEE ROBERTS	BOARD MEMBER	1	Director	$0	$0	$0
AMANDA HYUN	BOARD MEMBER	1	Director	$0	$0	$0
BRADLEY WIEBER	TREASURER	1	Officer	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$824,374	$817,824	$284,191	$6,550
2024	$647,964	$877,365	$277,641	$-229,401
2023	$507,227	$454,852	$507,042	$52,375
2022	$704,216	$254,549	$472,118	$449,667

VISIT PLEASANT HILL