MARINA DEL REY TOURISM BOARD

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2022

Legal Domicile

Phone

3103069900

Tax Period

2024-01-01 to 2024-12-31

MARINA DEL REY TOURISM BOARD, founded in 2022, is a community nonprofit in the Mutual Benefit sector that reported $3.6M in total revenue in fiscal year 2024. Revenue decreased 8% compared to the prior year.

Mission

THE ORGANIZATION IS THE CITY OF MARINA DEL REY'S OFFICIAL PROMOTION AND TOURISMBUREAU. IT IS ORGANIZED TO PROMOTE THE COMMON GOOD AND SOCIAL WELFARE OF THE PEOPLEOF MARINA DEL REY THROUGH IMPROVEMENT OF TOURISM AND TRADE IN THE CITY OF MARINA DELREY AND THE PRESERVATION AND IMPROVEMENT OF ECONOMIC CONDITIONS FOR ALL PEOPLE INMARINA DEL REY, THEREBY LESSENING THE BURDENS ON CITY GOVERNMENT. THE ORGANIZATION'SMISSION IS TO INCREASE VISITOR EXPENDITURES AND TOURISM REVENUES THROUGH PROMOTION OF THE AREA AS A TRAVEL DESTINATION.

Program Service Accomplishments

Program 1

Expenses: $3,429,560

LEISURE MARKETING - ESTABLISHING AND MAINTAINING VISIBILITY AMONG CONSUMERS IN TARGETMARKETS FOR THE GOAL OF GENERATING TOURISM FROM THESE MARKETS.

Program 2

GROUP MARKETING - ESTABLISHING AND MAINTAINING BUSINESS TO BUSINESS RELATIONSHIPSAMONG MEETING PLANNERS, TRAVEL AGENTS AND TOUR OPERATORS FOR THE GOAL OF GENERATINGSALES FROM THESE MARKETS.

Program 3

LOCAL MARKETING - BOARD DEVELOPMENT, COMMUNITY AWARENESS EFFORTS, LOCAL MEETINGS,CHAMBER MIXERS AND LUNCHES, AND LOCAL COMMUNITY MEMBERSHIPS, HOSTING, PARTNERSHIP,SPONSORING OF LOCAL EVENTS; BOARD...

LOCAL MARKETING - BOARD DEVELOPMENT, COMMUNITY AWARENESS EFFORTS, LOCAL MEETINGS,CHAMBER MIXERS AND LUNCHES, AND LOCAL COMMUNITY MEMBERSHIPS, HOSTING, PARTNERSHIP,SPONSORING OF LOCAL EVENTS; BOARD EXPENSES, BOARD GIFTS, LOCAL STREET FAIRS/CHAMBERFEST COSTS AND GIVEAWAYS FOR THOSE EVENTS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $0

Program Service Revenue $3,552,551

Investment Income $83

Other Revenue $3,424

TOTAL REVENUE $3,556,058

Expense Breakdown

Grants Paid $0

Salaries & Benefits $780,518

Fundraising Expenses $0

Program Expenses $3,429,560

Other Expenses $2,852,497

TOTAL EXPENSES $3,633,015

Year-over-Year Comparison

	2024	2023	Change
Revenue	$3,556,058	$3,848,721	-0.1%
Expenses	$3,633,015	$4,235,656	-0.1%
Net Income	$-76,957	$-386,935	-0.8%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

N/A

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$259,934

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Role	Reportable Comp	Other Comp	Total
JANET ZALDUA	CEO	Officer	$259,934	$0	$259,934
KIM HART	President	Officer Director	$0	$0	$0
MARK MURPHY	Vice President	Officer Director	$0	$0	$0
KELLY KING	Treasurer	Officer Director	$0	$0	$0
CASEY GRAVES	Director	Director	$0	$0	$0
RENE MOLINA	Director	Director	$0	$0	$0
TONY PALERMO	Director	Director	$0	$0	$0
AMY DEIFT	Director	Director	$0	$0	$0
DANIEL GINZBURG	Director	Director	$0	$0	$0
ANDREW HARRIS	Director	Director	$0	$0	$0
NICHOLAS DUMBELL	Director	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$3,556,058	$3,633,015	$1,128,840	$-76,957
2023	$3,848,721	$4,235,656	$1,246,818	$-386,935
2022	$3,817,013	$2,604,206	$1,774,566	$1,212,807