Santa Cruz, CA
4 risk indicators measuring financial stability and operational resilience
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Sign In — Free (10 views/day)Simple Heart Initiative, founded in 2022, is a small nonprofit in the Animal-Related sector that reported $263K in total revenue in fiscal year 2024. Revenue fell 55% from the prior year — a significant decline worth monitoring.
educate the public re: environmentalism and animal cruelty.
Legal Education and Advocacy: The Simple Heart Initiative provided representation or support for activists in numerous high impact legal matters including communications consulting and support direct...
Legal Education and Advocacy: The Simple Heart Initiative provided representation or support for activists in numerous high impact legal matters including communications consulting and support direct trial advocacy and jury consulting. Representative cases include animal cruelty cases at factory farms experimentation facilities and involving animal sanctuaries.
Communications: The Simple Heart Initiative produced or assisted in the production of narrative content - both video and written - that cumulatively received tens of millions of views. Over 50 videos...
Communications: The Simple Heart Initiative produced or assisted in the production of narrative content - both video and written - that cumulatively received tens of millions of views. Over 50 videos and written pieces were created and published on various platforms. This content focused on educating the public about animal cruelty in various industries.
Training: The Simple Heart trained over 150 people in its all-day investigative training and also provided follow-up support for advocates with particular interest in learning about approaches to...
Training: The Simple Heart trained over 150 people in its all-day investigative training and also provided follow-up support for advocates with particular interest in learning about approaches to addressing animal cruelty. The majority of this work is done by volunteers.
Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency
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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)
Sign In — Free (10 views/day)| 2024 | 2023 | Change | |
|---|---|---|---|
| Revenue | $263,489 | $585,434 | -0.5% |
| Expenses | $276,256 | $317,766 | -0.1% |
| Net Income | $-12,767 | $267,668 | -1.0% |
Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics
Financial Distress Indicator
Liquidity & Cash Position
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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics
Sign In| Name | Title | Hours/Week | Role | Reportable Comp | Other Comp | Total |
|---|---|---|---|---|---|---|
| Wayne Hsiung | President | 10.00 |
Officer
Director
|
$0 | $0 | $0 |
| Almira Tanner | Director | 1.00 |
Director
|
$0 | $0 | $0 |
| Jonathan Frohnmayer | Director | 1.00 |
Director
|
$0 | $0 | $0 |
| Dean Wyrzykowski | Treasurer | 15.00 |
Officer
Director
|
$0 | $0 | $0 |
| Priya Sawhney | Secretary | 1.00 |
Officer
Director
|
$0 | $0 | $0 |
| Year | Revenue | Expenses | Assets | Net Income |
|---|---|---|---|---|
| 2024 | $263,489 | $276,256 | $362,341 | $-12,767 |
| 2023 | $585,434 | $317,766 | $375,108 | $267,668 |
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