SAN DIEGO TIJUANA WORLD DESIGN CAPITAL 2024

EIN: 882312862 501(c)(3) Public & Societal Benefit

SAN DIEGO, CA

Total Revenue
$840,189
Total Expenses
$984,934
Total Assets
$146,080
Net Assets
$-144,745
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
2023
Legal Domicile
CA
Principal Officer
MAI NGUYEN
Phone
6192289659
Tax Period
2023-01-01 to 2023-12-31

SAN DIEGO TIJUANA WORLD DESIGN CAPITAL 2024, founded in 2023, is a small nonprofit in the Public & Societal Benefit sector that reported $840K in total revenue in fiscal year 2023. Expenses of $985K exceeded revenue, resulting in a 17% operating deficit.

Mission

WDC IS A YEAR LONG CELEBRATION OF DESIGN IN OUR COMMUNITY AND ALSO AN OPPORTUNITY TO USE THE POWER OF DESIGN TO TRANSFORM OUR COMMUNTY.

Program Service Accomplishments

Program 1
Expenses: $343,353

GLOBAL BRANDING PROGRAM - A MARKETING AND COMMUNICATIONS PROGRAM AIMED AT PROVIDING EXPOSURE TO THE OVER 300 ENDORSED COMMUNITY EVENTS TAKING PLACE DURING OUR DESIGNATION YEAR AS WELL AS RAISING THE...

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GLOBAL BRANDING PROGRAM - A MARKETING AND COMMUNICATIONS PROGRAM AIMED AT PROVIDING EXPOSURE TO THE OVER 300 ENDORSED COMMUNITY EVENTS TAKING PLACE DURING OUR DESIGNATION YEAR AS WELL AS RAISING THE REGION'S LOCAL, NATIONAL AND INTERNATIONAL REPUTATION AS A DESIGN HUB AND POWERHOUSE OF INNOVATIVE DESIGN SOLUTIONS, WITH A GOAL OF ATTRACTING BUSINESSES, EMPLOYEES, STUDENTS, VISITORS AND DESIGN THINKERS TO OUR DESIGN DESTINATION.

Program 2
Expenses: $194,603

COMMUNITY/EVENT PROGRAM - THIS ENCOMPASSES OUR PROGRAMS THROUGHOUT THE REGION THAT ARE DESIGN FOCUSED AND PART OF THE WDC DESIGNATION. THIS INCLUDES OUR 7 SIGNATURE EVENTS (LARGE SCALE EVENTS PLANNED...

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COMMUNITY/EVENT PROGRAM - THIS ENCOMPASSES OUR PROGRAMS THROUGHOUT THE REGION THAT ARE DESIGN FOCUSED AND PART OF THE WDC DESIGNATION. THIS INCLUDES OUR 7 SIGNATURE EVENTS (LARGE SCALE EVENTS PLANNED AND EXECUTED BY THE WDC 2024 TEAM), OUR COMMUNITY PROGRAM (OVER 300 LOCALLY LED, ENDORSED EVENTS) AND OUR IMPACT/LEGACY PROGRAM THAT IS WORKING TO INCUBATE LONG TERM SUSTAINABLE DESIGN BASED INITIATIVES THAT WILL CONTINUE AFTER OUR DESIGNATION YEAR IS COMPLETED.

Program 3
Expenses: $88,626

GRANT PROGRAM - THIS PROGRAM AIMS TO SUPPORT LOCAL ORGANIZATIONS AND BUSINESSES IN DELIVERING COMMUNITY-DRIVEN DESIGN ACTIVITIES THAT ENGAGE DIVERSE COMMUNITIES ACROSS THE CITY AND ALIGN WITH THE...

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GRANT PROGRAM - THIS PROGRAM AIMS TO SUPPORT LOCAL ORGANIZATIONS AND BUSINESSES IN DELIVERING COMMUNITY-DRIVEN DESIGN ACTIVITIES THAT ENGAGE DIVERSE COMMUNITIES ACROSS THE CITY AND ALIGN WITH THE OBJECTIVES AND OUTCOMES OF WDC 2024. THE PROGRAM INCLUDES GRANTS TO LOCAL ORGANIZATIONS AS WELL AS MONEY TO CONSTRUCT OUR WDC 2024 PAVILION AND SUPPORT FOR ADMINISTERING THE OVERALL PROGRAM AND ITS OBJECTIVES.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $839,044
Program Service Revenue $0
Investment Income $0
Other Revenue $1,145
TOTAL REVENUE $840,189

Expense Breakdown

Grants Paid $0
Salaries & Benefits $346,289
Fundraising Expenses $184,265
Program Expenses $626,582
Other Expenses $591,078
TOTAL EXPENSES $984,934

Year-over-Year Comparison

2023 2022 Change
Revenue $840,189 N/A N/A
Expenses $984,934 N/A N/A
Net Income $-144,745 N/A N/A
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Liquidity & Cash Position

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Governance

Voting Members
5
Independent Members
5
Employees
5
Volunteers
2

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
5
$97,945
Total Directors
5
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
MAI NGUYEN CHAIR 1.00
Officer Director
$0 $0 $0
TAD PARZEN VICE CHAIR 1.00
Officer Director
$0 $0 $0
JONATHON GLUS SECRETARY 1.00
Officer Director
$0 $0 $0
ANNA QUACKENBUSH TREASURER 1.00
Officer Director
$0 $0 $0
ERNESTO EDUARDO CHAVEZ BOARD MEMBER 1.00
Director
$0 $0 $0
CARLOS DE LA MORA PRESIDENT/CEO 40.00
Officer
$97,945 $0 $97,945
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 No data No data No data No data
2024 No data No data No data No data
2023 $840,189 $984,934 $146,080 $-144,745
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