DIGITAL RESTAURANT ASSOCIATION

EIN: 882523060 Food, Agriculture & Nutrition

CHICAGO, IL

Total Revenue
$553,701
Total Expenses
$904,038
Total Assets
$69,428
Net Assets
$63,701
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
2022
Legal Domicile
IL
Principal Officer
ROBERT GREENLEE
Phone
3122145660
Tax Period
2024-01-01 to 2024-12-31

DIGITAL RESTAURANT ASSOCIATION, founded in 2022, is a small nonprofit in the Food, Agriculture & Nutrition sector that reported $554K in total revenue in fiscal year 2024. Revenue fell 67% from the prior year — a significant decline worth monitoring. Expenses of $904K exceeded revenue, resulting in a 63% operating deficit.

Mission

THE DIGITAL RESTAURANT ASSOCIATION WILL SERVE AS A NATIONAL TRADE ORGANIZATION WHICH WILL EDUCATE AND ADVOCATE ON BEHALF OF ITS MEMBERS TO CREATE AN ENVIRONMENT IN WHICH ALL PARTIES, INCLUDING THE CUSTOMER, MEMBER RESTAURANTS AND DELIVERY PARTNERS WIN. THE MISSION OF THE DIGITAL RESTAURANT ASSOCIATION WILL BE TO EDUCATE ON HOW TO MAKE DIGITAL DELIVERY AND OPERATION FINANCIALLY SUSTAINABLE FOR MEMBER RESTAURANTS; ADVOCATE FOR POLICIES THAT PROTECT MEMBER RESTAURANTS FROM UNFAIR PRACTICES AND PROMOTE AN ECOSYSTEM WHERE INNOVATION AND PROGRESS FLOURISH. THROUGH SHARING BEST PRACTICES, EXPLAINING REGULATIONS, AND PROVIDING OTHER TECH-RELATED TOOLS TO HELP MEMBER RESTAURANTS EMBRACE INNOVATIVE TECHNOLOGIES, THE DIGITAL RESTAURANT ASSOCIATION WILL SUPPORT MEMBER RESTAURANTS AS THEY NAVIGATE THE COMPLEXITIES OF RUNNING A BUSINESS IN THE POST-PANDEMIC DIGITAL ERA.

Program Service Accomplishments

Program 1

CREATED AN EDUCATIONAL RESOURCE HUB FOR RESTAURANTS WITH INFORMATION ON HOW TO INCREASE ONLINE VISIBILITY,ENGAGEMENT, CUSTOMER FEEDBACK, PROFITABILITY AND REVENUE. ESTABLISHED PUBLIC POLICY POSITIONS...

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CREATED AN EDUCATIONAL RESOURCE HUB FOR RESTAURANTS WITH INFORMATION ON HOW TO INCREASE ONLINE VISIBILITY,ENGAGEMENT, CUSTOMER FEEDBACK, PROFITABILITY AND REVENUE. ESTABLISHED PUBLIC POLICY POSITIONS THAT PROTECT AND PROMOTE THE DIGITAL RESTAURANT BUSINESS AND HIRED PUBLIC POLICY FIRMS IN SPECIFIC GEOGRAPHIES. OWNED AND LAUNCHED SOCIAL MEDIA CHANNELS, RECRUITED NEW RESTAURANT MEMBERS, STRATEGIC PARTNERS, AND BOARD OF DIRECTORS. TESTIFIED AT GEORGIA SENATE DELIVERY APP STUDY COMMITTEE HEARING.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $553,125
Program Service Revenue $552
Investment Income $24
Other Revenue $0
TOTAL REVENUE $553,701

Expense Breakdown

Grants Paid $0
Salaries & Benefits $283,136
Fundraising Expenses $0
Other Expenses $620,902
TOTAL EXPENSES $904,038

Year-over-Year Comparison

2024 2023 Change
Revenue $553,701 $1,691,994 -0.7%
Expenses $904,038 $1,492,634 -0.4%
Net Income $-350,337 $199,360 -2.8%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

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Governance

Voting Members
3
Independent Members
3
Employees
2
Volunteers
1

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
2
$205,885
Total Directors
4
$18,750
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
ROBERT GREENLEE TREASURER 10.00
Officer Director
$0 $0 $0
JOSEPH B REINSTEIN CHAIR / EXEC DIRECTOR (THROUGH 8/31) 50.00
Officer
$200,000 $5,885 $205,885
HENRY GREENIDGE DIRECTOR (THROUGH 12/15) 5.00
Director
$3,750 $0 $3,750
WILLIAM GARRETT DIRECTOR 2.00
Director
$7,500 $0 $7,500
KARIM WEBB DIRECTOR 2.00
Director
$7,500 $0 $7,500
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 $553,701 $904,038 $69,428 $-350,337
2023 $1,691,994 $1,492,634 $443,548 $199,360
2022 $817,198 $602,520 $282,745 $214,678
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