CHARACTER THROUGH SPORTS INC

DURING THE YEAR CHARACTER THROUGH SPORTS (CTS) PRODUCED DOCUMENTARY-TYPE VIDEOS OF CROSS COUNTRY AND TRACK AND FIELD COMPETITIONS THAT WERE HELD PRIMARILY IN SOUTHERN CALIFORNIA. THESE VIDEOS INCLUDE RACE COVERAGE, DOCUMENTARIES, AND INTERVIEWS, AND WERE PUBLISHED ON THE LARGEST FREE ACCESS VIDEO SITE IN THE WORLD. THE VIDEOS HIGHLIGHTED ALL THE PARTICIPATING ATHLETES, INCLUDING THOSE THAT FINISHED WELL BEHIND THE LEADERS. THE VIDEOS INCLUDED COVERAGE OF TEAMS, COACHES, SPECIFIC ATHLETES, POST-RACE CAMARADERIE AMONG THE ATHLETES, AND HIGHLIGHTED INSPIRATIONAL PERFORMANCES SHOWCASING THE KEYS TO INDIVIDUAL AND TEAM SUCCESSES. MOST IMPORTANTLY, THE VIDEOS SERVED AS A POSITIVE INFLUENCE FOR DEVELOPING STRONG CHARACTER TRAITS SUCH AS TEAMWORK, DEDICATION, AND RESILIENCE; ENCOURAGED HEALTHY EATING AND EXERCISE HABITS; AND SERVED TO CARRY GREAT VALUE TO A LARGER AUDIENCE IN THE HOPES THAT THE ATHLETES' LITTLE SISTERS AND BROTHERS WILL JOIN THE SPORT AND PROPEL ITS GROWTH. DURING THE YEAR CTS PROVIDED LIVE STREAMING COVERAGE FOR APPROXIMATELY 40 TRACK & FIELD AND CROSS COUNTRY MEETS, PRIMARILY IN SOUTHERN CALIFORNIA, WITH SEVERAL EVENTS OUTSIDE THE REGION AS WELL. IN ADDITION TO LIVE BROADCASTS, CTS PRODUCED AROUND 515 STANDARD YOUTUBE VIDEOS AND 350 SHORT-FORM VIDEOS, THE MAJORITY OF WHICH FEATURED RACE FOOTAGE. THE CHANNEL ALSO RELEASED APPROXIMATELY 5 TO 10 MINI-DOCUMENTARY STYLE VIDEOS ANNUALLY.ON SOCIAL MEDIA, CTS MAINTAINED AN ACTIVE PRESENCE WITH OVER 300 INSTAGRAM POSTS AND A FOLLOWING OF MORE THAN 35,000 USERS. THE YOUTUBE CHANNEL GARNERED A TOTAL OF 25 MILLION VIEWS DURING THE YEAR, WITH APPROXIMATELY 90% OF THAT VIEWERSHIP COMING FROM SHORT-FORM VIDEO CONTENT.