News Product Alliance Corporation

EIN: 883995467 501(c)(3) Civil Rights & Advocacy

Austin, TX

Total Revenue
$1,582,762
Total Expenses
$837,251
Total Assets
$3,534,166
Net Assets
$1,670,737
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
2022
Legal Domicile
DE
Principal Officer
Felicitas Carrique
Phone
5491144150
Tax Period
2025-01-01 to 2025-12-31

News Product Alliance Corporation, founded in 2022, is a community nonprofit in the Civil Rights & Advocacy sector that reported $1.6M in total revenue in fiscal year 2025. Revenue surged 84% from the prior year, signaling strong growth momentum. The organization ran a surplus of $746K, a strong 47% operating margin.

Mission

To elevate the discipline of news product management and expand the diversity of news product thinkers in decision-making roles.

Program Service Accomplishments

Program 1
Expenses: $528,745 Revenue: $987,420

Programs & Training Developing Product Leaders and Building Shared Infrastructure: In 2025, NPA trained 58 new product leaders through its News Product Management Certification (NPMC) program...

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Programs & Training Developing Product Leaders and Building Shared Infrastructure: In 2025, NPA trained 58 new product leaders through its News Product Management Certification (NPMC) program, expanding the global alumni network to 120 professionals driving transformation across newsrooms worldwide. (Continued on Schedule O)

Program 2
Expenses: $147,464 Revenue: $261,041

Events & Community Convening the Field: In October 2025, NPA held its first in-person, sold-out NPA Summit, convening 400+ professionals from 300+ news organizations to accelerate field-wide learning...

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Events & Community Convening the Field: In October 2025, NPA held its first in-person, sold-out NPA Summit, convening 400+ professionals from 300+ news organizations to accelerate field-wide learning and collaboration. Eighty-three percent of attendees are actively engaged in product work, and 70% influence or make strategy, budget, or purchasing decisions at their organizations. The Summit featured 50+ sessions across 8 focus areas, facilitated by 93 facilitators achieved a 9.26/10 overall satisfaction rating.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2025)

Revenue Breakdown

Contributions & Grants $334,300
Program Service Revenue $1,248,462
Investment Income $0
Other Revenue $0
TOTAL REVENUE $1,582,762

Expense Breakdown

Grants Paid $0
Salaries & Benefits $89,200
Fundraising Expenses $60,623
Program Expenses $676,209
Other Expenses $748,051
TOTAL EXPENSES $837,251

Year-over-Year Comparison

2025 2024 Change
Revenue $1,582,762 $859,813 +0.8%
Expenses $837,251 $452,552 +0.9%
Net Income $745,511 $407,261 +0.8%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

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Governance

Voting Members
10
Independent Members
10
Employees
N/A
Volunteers
9

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
5
$89,200
Total Directors
11
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
Felicitas Carrique Executive Dir. 35.00
Officer
$89,200 $0 $89,200
Upasna Gautam Chairman 2.00
Officer Director
$0 $0 $0
Elite Truong Secretary 2.00
Officer Director
$0 $0 $0
An Xiao Mina Director 1.00
Director
$0 $0 $0
Aaron Colby Williams Director 1.00
Director
$0 $0 $0
Tawanda Kanhema Director 1.00
Director
$0 $0 $0
Sharon Moshavi Treasurer 2.00
Officer Director
$0 $0 $0
Anita Zielina Vice President 2.00
Officer Director
$0 $0 $0
Jeremy Gilbert Director 1.00
Director
$0 $0 $0
Chi-Chi Zhang Director 1.00
Director
$0 $0 $0
Patrick Boehler Director 1.00
Director
$0 $0 $0
Nicholas Petrie Director 2.00
Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $1,582,762 $837,251 $3,534,166 $745,511
2024 $859,813 $452,552 $947,226 $407,261
2023 $779,477 $261,512 $575,459 $517,965
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