READERS 2 LEADERS

EIN: 900641325 501(c)(3) Youth Development

DALLAS, TX

Total Revenue
$2,104,260
Total Expenses
$2,363,708
Total Assets
$2,524,136
Net Assets
$1,984,822
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
2010
Legal Domicile
TX
Principal Officer
NORMA NELSON
Phone
2149050095
Tax Period
2024-07-01 to 2025-06-30

READERS 2 LEADERS, founded in 2010, is a community nonprofit in the Youth Development sector that reported $2.1M in total revenue in fiscal year 2024. Revenue fell 22% from the prior year — a significant decline worth monitoring. Expenses of $2.4M exceeded revenue, resulting in a 12% operating deficit.

Mission

To equip students for success through the power of reading.Readers 2 Leaders envisions a world where all students have equitable opportunities to thrive as readers and leaders, but it will require energy and collaboration from across the educational ecosystem to make that dream a reality. Literacy unlocks brighter futures for children, families, and communities. Thats why Readers 2 Leaders mission is to equip all students for success through the power of reading. With evidence-based tutoring methodologies at the heart of all we do, Readers 2 Leaders prepares children, caregivers, and educators with the tools to read and share reading with others. We reach children with crucial literacy intervention and enrichment at schools, in out-of-school time (OST), at partner nonprofits, and at home, and we prioritize reaching children of color and those who are economically disadvantaged to help close systemic resource gaps that affect these students most. Our diverse staff and leadership seek to

Program Service Accomplishments

Program 1
Expenses: $1,756,208 Revenue: $698,641

Readers 2 Leaders (R2L) is a Dallas-based 501(c)(3) nonprofit founded in 2011 to close literacy gaps and help children become confident, grade-level readers. In 20242025, R2L reached more than 2,000...

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Readers 2 Leaders (R2L) is a Dallas-based 501(c)(3) nonprofit founded in 2011 to close literacy gaps and help children become confident, grade-level readers. In 20242025, R2L reached more than 2,000 students and 400 adults through Tutoring, Coaching, and Family Literacy programs.Tutoring: R2L provides research-based reading support for elementary students during and after school and in the summer. Instruction builds critical,foundational literacy skills. Students consistently demonstrate measurable gains in reading ability, and schools report stronger engagement and confidence among participants.Coaching: Through its Coaching Program, R2L equips teachers and school leaders to strengthen classroom literacy instruction. Coaches collaborate on lesson planning and reading practices, helping improve instructional quality and student outcomes across multiple campuses.Family & Community Literacy: R2L empowers parents and caregivers through family reading workshops and classes. Participants gain tools to support reading at home and create positive literacy habits that reinforce student learning.

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Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $1,370,602
Program Service Revenue $698,641
Investment Income $33,607
Other Revenue $1,410
TOTAL REVENUE $2,104,260

Expense Breakdown

Grants Paid $0
Salaries & Benefits $1,898,500
Fundraising Expenses $321,753
Program Expenses $1,756,208
Other Expenses $465,208
TOTAL EXPENSES $2,363,708

Year-over-Year Comparison

2024 2023 Change
Revenue $2,104,260 $2,704,069 -0.2%
Expenses $2,363,708 $2,416,388 0.0%
Net Income $-259,448 $287,681 -1.9%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Governance

Voting Members
14
Independent Members
14
Employees
26
Volunteers
109

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
5
$143,445
Total Directors
14
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
NORMA NELSON President & CEO 40.00
Officer
$130,614 $12,831 $143,445
RAMANDEEP GILL BOARD MEMBER 1.00
Director
$0 $0 $0
MATT CHANCE Treasurer 1.00
Officer Director
$0 $0 $0
ANN MONTGOMERY BOARD MEMBER 1.00
Director
$0 $0 $0
BEJA WILLIAMS BOARD MEMBER 1.00
Director
$0 $0 $0
JORDAN D'SILVA BOARD MEMBER 1.00
Director
$0 $0 $0
JENNIFER OWEN BOARD MEMBER 1.00
Director
$0 $0 $0
DEVRON ARMSTRONG VICE CHAIR 1.00
Officer Director
$0 $0 $0
CATHY HELMBRECHT BOARD MEMBER 1.00
Director
$0 $0 $0
APRIL HONORE BOARD MEMBER 1.00
Director
$0 $0 $0
LEEANN MALLORY BOARD MEMBER 1.00
Director
$0 $0 $0
ANDREA PAYNE Secretary 1.00
Officer Director
$0 $0 $0
LAUREN LOVE BOARD MEMBER 1.00
Director
$0 $0 $0
JANIE CISNEROS Chairman 1.00
Officer Director
$0 $0 $0
LEIGH ANN RIPKA BOARD MEMBER 1.00
Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $2,104,260 $2,363,708 $2,524,136 $-259,448
2024 $2,704,069 $2,416,388 $2,864,468 $287,681
2023 $2,550,177 $2,171,855 $2,672,056 $378,322
2022 $2,352,330 $2,068,679 $1,915,563 $283,651
2021 $1,357,490 $1,425,289 $1,793,536 $-67,799
2020 $1,848,311 $1,322,623 $1,978,917 $525,688
2019 $1,261,445 $897,130 $853,479 $364,315
2018 $972,468 $799,404 $487,493 $173,064
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