HERO REWARD INC (EIN 900736483) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2011

Legal Domicile

Principal Officer

RODNEY BRUCE

Phone

8122674555

Tax Period

2021-01-01 to 2021-12-31

HERO REWARD INC, founded in 2011, is a small nonprofit in the Mental Health sector that reported $310K in total revenue in fiscal year 2021. Revenue surged 533% from the prior year, signaling strong growth momentum. The organization ran a surplus of $241K, a strong 78% operating margin.

Mission

THE MISSION OF HERO REWARD IS TO PROVIDE SERVICES TO AID U.S. SERVICE MEN AND WOMEN, POLICE OFFICERS, AND FIREFIGHTERS IN BOTH MENTAL AND PHYSICAL RECOVERY FROM TRAUMATIZING EVENTS THEY SUFFERED IN THE LINE OF DUTY. HERO REWARD ALSO PROVIDES A RETREAT AND ACTIVITIES TO KIDS, GROUPS AND UNDER PRIVILEGED CHILDREN AND THEIR FAMILIES TO PROVIDE THEM OUTDOOR ACTIVITIES THEY MAY NOT HAVE THE OPPORTUNITY TO EXPERIENCE OTHERWISE.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2021)

Revenue Breakdown

Contributions & Grants $310,327

Program Service Revenue $0

Investment Income $0

Other Revenue $0

TOTAL REVENUE $310,327

Expense Breakdown

Grants Paid $0

Salaries & Benefits $11,595

Fundraising Expenses $0

Program Expenses $54,752

Other Expenses $57,301

TOTAL EXPENSES $68,896

Year-over-Year Comparison

	2021	2020	Change
Revenue	$310,327	$48,987	+5.3%
Expenses	$68,896	$61,623	+0.1%
Net Income	$241,431	$-12,636	-20.1%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

⚠ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$11,595

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
RONNIE LOPP JR	PRESIDENT	0.30	Officer Director	$0	$0	$0
KEVIN HATFIELD	TREASURER	0.30	Officer Director	$0	$0	$0
STACY MAYFIELD	SECRETARY	0.30	Director	$0	$0	$0
NICK MAYFIELD	MEMBER	0.30	Director	$0	$0	$0
ROBERT SCHICKEL	MEMBER	0.30	Director	$0	$0	$0
TIMOTHY RADCLIFFE	MEMBER	0.30	Director	$0	$0	$0
TRICIA BEHRINGER	MEMBER	0.30	Director	$0	$0	$0
SCOTT DIERS	MEMBER	0.30	Director	$0	$0	$0
RODNEY BRUCE	CEO	30.00	Officer	$0	$11,595	$11,595

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2021	$310,327	$68,896	$425,496	$241,431

HERO REWARD INC