YAKIMA VALLEY VISITORS & CONVENTIO… - Form 990 Financial Data

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1957

Legal Domicile

Principal Officer

JOHN A COOPER

Phone

5095753010

Tax Period

2023-01-01 to 2023-12-31

YAKIMA VALLEY VISITORS & CONVENTION BUREAU, founded in 1957, is a community nonprofit that reported $3.1M in total revenue in fiscal year 2023.

Mission

TO STIMULATE ECONOMIC DEVELOPMENT BY MARKETING THE YAKIMA VALLEY FOR CONVENTIONS, GROUPS AND LEISURE TRAVEL.

Program Service Accomplishments

Program 1

THE BUREAU, WHICH IS RESPONSIBLE FOR GENERAL TOURISM PROMOTION.

Program 2

THE SPORTS COMMISSION, WHICH IS RESPONSIBLE FOR PROMOTING THE YAKIMA VALLEY AS A PREMIER SPORTING EVENT DESTINATION.

Program 3

THE TOURISM PROMOTION AREA (TPA), WHICH IS RESPONSIBLE FOR BUDGETING AND EXPENDING, FOR TOURISM PROMOTION, THE FUNDS COLLECTED BY THE CITY OF YAKIMA FROM LOCAL LODGING FACILITIES.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $59,217

Program Service Revenue $2,977,473

Investment Income $3,801

Other Revenue $78,341

TOTAL REVENUE $3,118,832

Expense Breakdown

Grants Paid $0

Salaries & Benefits $1,624,546

Fundraising Expenses $0

Other Expenses $1,549,921

TOTAL EXPENSES $3,174,467

Year-over-Year Comparison

	2023	2022	Change
Revenue	$3,118,832	$2,944,847	+0.1%
Expenses	$3,174,467	$2,742,936	+0.2%
Net Income	$-55,635	$201,911	-1.3%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$149,404

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
JOHN COOPER	PRESIDENT & CEO	40.00	Officer	$136,452	$12,952	$149,404
CONNIE UPTON	GENERAL MANAGER	40.00	Highest	$111,847	$12,186	$124,033
MATT MARTINKUS	CHAIR	1.00	Officer Director	$0	$0	$0
LINDA DILEMBO	VICE CHAIR	1.00	Officer Director	$0	$0	$0
KATHY MILLER PARRISH	SECRETARY/TREASURER	1.00	Officer Director	$0	$0	$0
CHARLIE ROBIN	DIRECTOR	1.00	Director	$0	$0	$0
SHELLEY DESMARAIS	DIRECTOR	1.00	Director	$0	$0	$0
SARAH FEWEL	DIRECTOR	1.00	Director	$0	$0	$0
DEIRDRE FOJUWAYE	DIRECTOR	1.00	Director	$0	$0	$0
JEREN FRANKS	DIRECTOR	1.00	Director	$0	$0	$0
STEVEN GUSTAFSON	DIRECTOR	1.00	Director	$0	$0	$0
CELISA HOPKINS	DIRECTOR	1.00	Director	$0	$0	$0
WENDY KING	DIRECTOR	1.00	Director	$0	$0	$0
HEATH LAMBE	DIRECTOR	1.00	Director	$0	$0	$0
MONICA MARTINEZ	DIRECTOR	1.00	Director	$0	$0	$0
ELIZABETH MCGREE	DIRECTOR	1.00	Director	$0	$0	$0
BARB PETREA	DIRECTOR	1.00	Director	$0	$0	$0
STEVE PINZA	DIRECTOR	1.00	Director	$0	$0	$0
SARAH WIXSON	DIRECTOR	1.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	No data	No data	No data	No data
2023	$3,118,832	$3,174,467	$2,178,522	$-55,635
2022	$2,944,847	$2,742,936	$2,263,288	$201,911
2021	$1,818,720	$1,719,629	$1,854,744	$99,091
2020	$1,468,308	$1,408,590	$1,192,183	$59,718
2019	$2,203,560	$2,094,811	$1,003,076	$108,749
2018	$2,156,763	$2,057,292	$983,000	$99,471

YAKIMA VALLEY VISITORS & CONVENTION BUREAU