Visit Spokane (EIN 911307281) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1985

Legal Domicile

Principal Officer

Rose Noble

Phone

5097429380

Tax Period

2024-01-01 to 2024-12-31

Visit Spokane, founded in 1985, is a community nonprofit that reported $6.3M in total revenue in fiscal year 2024. Revenue grew 9% year-over-year, indicating healthy expansion. Expenses of $7.2M exceeded revenue, resulting in a 15% operating deficit.

Mission

Visit Spokane has served as Spokane County's destination marketing organization since 1985. Through our efforts, we bring economic benefit to our community through enhanced employment opportunities and economic prosperity for hospitality and tourism businesses. We are the marketing arm for the convention center as well as the main organization promoting the region to leisure and business travelers alike. We promote the delightful attributes of the region establishing Spokane as a must-visit destination for all travelers.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $5,709,330

Program Service Revenue $431,802

Investment Income $0

Other Revenue $153,377

TOTAL REVENUE $6,294,509

Expense Breakdown

Grants Paid $0

Salaries & Benefits $2,674,998

Fundraising Expenses $0

Program Expenses $6,649,487

Other Expenses $4,557,842

TOTAL EXPENSES $7,232,840

Year-over-Year Comparison

	2024	2023	Change
Revenue	$6,294,509	$5,785,595	+0.1%
Expenses	$7,232,840	$5,692,846	+0.3%
Net Income	$-938,331	$92,749	-11.1%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$254,126

Total Directors

$254,126

Key Employees

$200,214

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
Alisha Benson	Ex-Officio Board Member	2.00	Director	$0	$0	$0
Dean Feldmeier	General Manager	2.00	Officer Director	$0	$0	$0
J Todd Taylor	Ex-Officio Board Member	2.00	Director	$0	$0	$0
Jody Sander	Director of Operations	2.00	Officer Director	$0	$0	$0
Josh Kerns	Board Member	2.00	Director	$0	$0	$0
Justin Kobluk	Board Member	2.00	Director	$0	$0	$0
Joel Barbour	Board Member	2.00	Director	$0	$0	$0
Stephanie Curran	Chief Executive Officer	2.00	Officer Director	$0	$0	$0
Cris Kaminskas	Board Member	2.00	Director	$0	$0	$0
Meg Barbieri	Consultant	2.00	Officer Director	$0	$0	$0
Joel Williamson	Board Member	2.00	Director	$0	$0	$0
Danika Hatcher	Board Member	2.00	Director	$0	$0	$0
Phil Haugen	Board Member	2.00	Director	$0	$0	$0
Emilie Cameron	Ex-Officio Board Member	2.00	Director	$0	$0	$0
Ginger Ewing	Board Member	2.00	Director	$0	$0	$0
Vanessa Swenson	Board Member	2.00	Director	$0	$0	$0
Meredith Rainville	Board Member	2.00	Director	$0	$0	$0
Harry Sladich	Board Member	2.00	Director	$0	$0	$0
Rose Noble	President & CEO	40.00	Officer Director	$240,882	$13,244	$254,126
Zack Zappone	Board Member	2.00	Director	$0	$0	$0
Jenae Ball	Ex-Officio Board Member	2.00	Director	$0	$0	$0
Ruth Fitzgerald	Key Employee	40.00	Key Emp	$189,484	$10,730	$200,214
Jeff Hawley	Employee	40.00	Highest	$127,042	$7,552	$134,594
Lisa Simpson	Key Employee	40.00	Highest	$114,131	$6,999	$121,130
Denise Bosmans	Employee	40.00	Highest	$132,404	$8,180	$140,584
Ana Liberty	Employee	40.00	Highest	$101,790	$4,941	$106,731
Kristina Ovies	Employee	40.00	Highest	$127,269	$5,980	$133,249

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$6,294,509	$7,232,840	$5,517,066	$-938,331
2023	$5,785,595	$5,692,846	$5,880,868	$92,749
2022	$6,492,300	$5,333,072	$5,977,986	$1,159,228
2021	$5,130,887	$3,701,718	$4,256,594	$1,429,169
2020	$5,106,935	$5,281,790	$2,943,940	$-174,855
2019	$5,103,933	$4,858,536	$3,219,230	$245,397
2018	$4,841,778	$4,611,854	$2,961,041	$229,924

Visit Spokane