HELLS CANYON VISITOR BUREAU

EIN: 911571132

CLARKSTON, WA

Total Revenue
$509,671
Total Expenses
$487,391
Total Assets
$115,785
Net Assets
$112,731
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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year
2000
Legal Domicile
WA
Phone
5097919562
Tax Period
2024-01-01 to 2024-12-31

HELLS CANYON VISITOR BUREAU, founded in 2000, is a small nonprofit that reported $510K in total revenue in fiscal year 2024. Revenue grew 15% year-over-year, indicating healthy expansion. Expenses of $487K left a modest 4% surplus.

Mission

Hells Canyon Visitor Bureau (DBA Visit Lewis Clark Valley) is a destination marketing organization established in 2000 and is charged with marketing and promoting the communities of Asotin and Clarkston, WA and Lewiston, ID and the counties of Asotin, WA and Nez Perce, ID. The organization and its partners strive to attract visitors from around the world to experience the Lewis Clark Valley to support a positive economic impact.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $474,208
Program Service Revenue $0
Investment Income $348
Other Revenue $35,115
TOTAL REVENUE $509,671

Expense Breakdown

Grants Paid $0
Salaries & Benefits $124,277
Fundraising Expenses $0
Other Expenses $363,114
TOTAL EXPENSES $487,391

Year-over-Year Comparison

2024 2023 Change
Revenue $509,671 $443,236 +0.1%
Expenses $487,391 $455,678 +0.1%
Net Income $22,280 $-12,442 -2.8%
Key Indicators
✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

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Governance

Voting Members
10
Independent Members
10
Employees
5
Volunteers
N/A

Governance Policies

✗ Conflict of Interest Policy
✗ Whistleblower Policy
✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School
✗ Operated a Hospital
✗ Provided First Class Travel
✗ Reported Conflict of Interest
✗ Reported Asset Diversion
✗ Excess Benefit Transaction
✗ Made Political Expenditures
✗ Engaged in Lobbying
✗ Operated Donor Advised Fund
✗ Maintained Art Collections
✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
4
$0
Total Directors
10
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
DANIELLE CONKLIN Chairman 2.50
Officer Director
$0 $0 $0
KACEY JACKSON Vice President 2.50
Officer Director
$0 $0 $0
ERIKA STRICKER Treasurer 2.50
Officer Director
$0 $0 $0
BRIAN PALMER Secretary 2.50
Officer Director
$0 $0 $0
CLINT HOILAND Director 0.25
Director
$0 $0 $0
BRENDA BARNES Director 0.25
Director
$0 $0 $0
ARRIE VOGEL Director 0.25
Director
$0 $0 $0
HEIDI SULLIVAN Director 0.25
Director
$0 $0 $0
JODI PEASLEY Director 0.25
Director
$0 $0 $0
CHELSIE HENSEN Director 0.25
Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 No data No data No data No data
2024 $509,671 $487,391 $115,785 $22,280
2023 $443,236 $455,678 $84,126 $-12,442
2022 $2,588,202 $2,634,218 $81,882 $-46,016
2021 $410,065 $311,412 $127,836 $98,653
2020 $257,677 $247,558 $28,956 $10,119
2019 $321,877 $326,938 $18,484 $-5,061
2018 $281,363 $295,988 $23,429 $-14,625
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