SEATTLE-KING COUNTY CONVENTION AND VISITORS BUREAU

EIN: 911644435

SEATTLE, WA

Total Revenue
$31,287,095
Total Expenses
$31,828,309
Total Assets
$15,912,911
Net Assets
$7,392,759
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
1994
Legal Domicile
WA
Principal Officer
TAMMY BLOUNT
Phone
2064615800
Tax Period
2023-01-01 to 2023-12-31

SEATTLE-KING COUNTY CONVENTION AND VISITORS BUREAU, founded in 1994, is a mid-sized nonprofit that reported $31.3M in total revenue in fiscal year 2023. Revenue surged 82% from the prior year, signaling strong growth momentum.

Mission

SEATTLE-KING COUNTY CONVENTION AND VISITORS BUREAU ("VISIT SEATTLE") COMPETITIVELY MARKETS THIS REGION AS A DESTINATION FOR CONVENTIONS, TOUR GROUPS, AND THE INDIVIDUAL TRAVELER.

Program Service Accomplishments

Program 1

CONVENTION SALES AND SERVICES PROMOTE THE CITY AND COUNTY AS THE BEST DESTINATION FOR CONVENTIONS, MEETINGS AND EXHIBITIONS. ITS GOAL IS TO ATTRACT THESE EVENTS TO THE SEATTLE CONVENTION CENTER AND...

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CONVENTION SALES AND SERVICES PROMOTE THE CITY AND COUNTY AS THE BEST DESTINATION FOR CONVENTIONS, MEETINGS AND EXHIBITIONS. ITS GOAL IS TO ATTRACT THESE EVENTS TO THE SEATTLE CONVENTION CENTER AND OTHER MEETING PLACES AND HOTELS.

Program 2

THE TOURISM PROGRAM DEVELOPS AND IMPLEMENTS A BROAD RANGE OF MARKETING PROGRAMS DESIGNED TO INCREASE INDIVIDUAL, CORPORATE, FAMILY AND GROUP TRAVEL TO SEATTLE, KING COUNTY, WASHINGTON STATE AND THE...

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THE TOURISM PROGRAM DEVELOPS AND IMPLEMENTS A BROAD RANGE OF MARKETING PROGRAMS DESIGNED TO INCREASE INDIVIDUAL, CORPORATE, FAMILY AND GROUP TRAVEL TO SEATTLE, KING COUNTY, WASHINGTON STATE AND THE PACIFIC NORTHWEST FROM DOMESTIC AND INTERNATIONAL MARKETS. THIS ALSO INCLUDES VISITOR INFORMATION CENTERS WHICH ANSWER VISITOR QUERIES ABOUT THIS REGION BY PROVIDING OVER THE PHONE ANSWERS, PRINTED MATERIALS AND DROP-BY VISITOR CENTERS.

Program 3

PROGRAM MEMBERSHIP SERVICES ATTRACTS AND RETAINS PRIVATE-SECTOR PARTICIPATION BY GIVING MEMBERS INFORMATIONAL SERVICES, WHICH INCLUDE PLANNED MEETINGS AND OPPORTUNITIES TO PROMOTE THEIR PRODUCTS AND...

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PROGRAM MEMBERSHIP SERVICES ATTRACTS AND RETAINS PRIVATE-SECTOR PARTICIPATION BY GIVING MEMBERS INFORMATIONAL SERVICES, WHICH INCLUDE PLANNED MEETINGS AND OPPORTUNITIES TO PROMOTE THEIR PRODUCTS AND SERVICES TO CONVENTIONS AND VISITORS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $564,098
Program Service Revenue $30,567,205
Investment Income $65,010
Other Revenue $90,782
TOTAL REVENUE $31,287,095

Expense Breakdown

Grants Paid $2,900
Salaries & Benefits $9,281,948
Fundraising Expenses $0
Other Expenses $22,543,461
TOTAL EXPENSES $31,828,309

Year-over-Year Comparison

2023 2022 Change
Revenue $31,287,095 $17,151,531 +0.8%
Expenses $31,828,309 $17,914,773 +0.8%
Net Income $-541,214 $-763,242 -0.3%
Key Indicators
✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✓ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

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Governance

Voting Members
22
Independent Members
22
Employees
85
Volunteers
35

Governance Policies

✓ Conflict of Interest Policy
✓ Whistleblower Policy
✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School
✗ Operated a Hospital
✗ Provided First Class Travel
⚠ Reported Conflict of Interest
✗ Reported Asset Diversion
✗ Excess Benefit Transaction
✗ Made Political Expenditures
✗ Engaged in Lobbying
✗ Operated Donor Advised Fund
✗ Maintained Art Collections
✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
6
$571,316
Total Directors
22
$0
Key Employees
3
$1,003,540
Highest Compensated
5
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
ZAHOOR AHMED BOARD CHAIR 0.50
Officer Director
$0 $0 $0
CALLETTE NIELSEN BOARD VICE CHAIR 0.50
Officer Director
$0 $0 $0
KEVIN CLARK BOARD PAST CHAIR 0.50
Officer Director
$0 $0 $0
MARY BACARELLA BOARD FINANCE CHAIR 0.50
Officer Director
$0 $0 $0
ANGELA SHEN DIRECTOR 0.50
Director
$0 $0 $0
BRENNON LEIGHTON DIRECTOR 0.50
Director
$0 $0 $0
BRIAN CANLIS DIRECTOR 0.50
Director
$0 $0 $0
BRIAN FLAHERTY DIRECTOR 0.50
Director
$0 $0 $0
CHAD MACKAY DIRECTOR 0.50
Director
$0 $0 $0
CRAIG SCHAFER DIRECTOR 0.50
Director
$0 $0 $0
HEIDI WILLS DIRECTOR 0.50
Director
$0 $0 $0
JASON HAMILTON DIRECTOR 0.50
Director
$0 $0 $0
JEFF BLOSSER DIRECTOR 0.50
Director
$0 $0 $0
KERI ROBINSON DIRECTOR 0.50
Director
$0 $0 $0
LANESHA DEBARDELABEN DIRECTOR 0.50
Director
$0 $0 $0
MATT MURPHY DIRECTOR 0.50
Director
$0 $0 $0
MICHELLE BUFANO DIRECTOR 0.50
Director
$0 $0 $0
MINAZ ABJI DIRECTOR 0.50
Director
$0 $0 $0
SUNNY JOSEPH DIRECTOR 0.50
Director
$0 $0 $0
TOM WOLF DIRECTOR 0.50
Director
$0 $0 $0
TONI FREEBERG DIRECTOR 0.50
Director
$0 $0 $0
TREY LAMONT DIRECTOR 0.50
Director
$0 $0 $0
TAMMY BLOUNT PRESIDENT AND CEO 40.00
Officer
$444,872 $32,772 $477,644
KATHY THRAILKILL EXEC. OPS. MGR., SECRETARY THRU 08/23 40.00
Officer
$83,622 $10,050 $93,672
KELLY SALING SVP AND CHIEF SALES OFFICER 40.00
Key Emp
$364,786 $36,106 $400,892
ALISON DANIELS SVP AND CHIEF MARKETING OFFICER 40.00
Key Emp
$319,719 $22,457 $342,176
MICHAEL WOODY SVP AND CHIEF COMMUNICATIONS OFFICER 40.00
Key Emp
$231,330 $29,142 $260,472
PETER ANDERSON SENIOR DIRECTOR CONVENTION STRATEGY 40.00
Highest
$173,747 $13,412 $187,159
KELLY AMIG NATIONAL ACCOUNT DIRECTOR 40.00
Highest
$155,523 $15,953 $171,476
ANITA CERANA NATIONAL ACCOUNT DIRECTOR 40.00
Highest
$190,163 $8,872 $199,035
ALLISON LAFOLLETTE DIRECTOR, MID-ATLANTIC REGION 40.00
Highest
$208,727 $17,492 $226,219
CHRISTOPHER CONNELLY SENIOR DIRECTOR OF SALES 40.00
Highest
$143,345 $11,854 $155,199
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 No data No data No data No data
2023 $31,287,095 $31,828,309 $15,912,911 $-541,214
2022 $17,151,531 $17,914,773 $15,865,486 $-763,242
2021 $12,509,131 $11,500,433 $9,612,015 $1,008,698
2020 $14,950,382 $16,619,550 $9,414,411 $-1,669,168
2019 $24,903,448 $24,182,945 $11,674,478 $720,503
2018 $23,990,698 $23,212,621 $10,621,909 $778,077
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