National School Public Relations Association (EIN 911904080) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1973

Legal Domicile

Principal Officer

Barbara Hunter

Tax Period

2023-09-01 to 2024-08-31

National School Public Relations Association, founded in 1973, is a community nonprofit that reported $1.7M in total revenue in fiscal year 2023. Revenue grew 17% year-over-year, indicating healthy expansion. Expenses of $1.6M left a modest 5% surplus.

Mission

Understanding and increasing the role of education.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $949,483

Program Service Revenue $689,762

Investment Income $638

Other Revenue $18,439

TOTAL REVENUE $1,658,322

Expense Breakdown

Grants Paid $61,398

Salaries & Benefits $0

Fundraising Expenses $17,549

Program Expenses $1,476,631

Other Expenses $1,512,616

TOTAL EXPENSES $1,574,014

Year-over-Year Comparison

	2023	2022	Change
Revenue	$1,658,322	$1,415,817	+0.2%
Expenses	$1,574,014	$1,218,413	+0.3%
Net Income	$84,308	$197,404	-0.6%

Key Indicators

✗ Grants to Organizations ✓ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
Kate Crowder	VP - Southeast Region	2.00	Director	$0	$0	$0
Karen Heath	VP - Mideast Region	2.00	Director	$0	$0	$0
Lori Perlow	VP - Northeast Region	2.00	Director	$0	$0	$0
Terri McHugh	VP - North Central Region	2.00	Director	$0	$0	$0
Jennifer Dericco	VP - Southwest Region	2.00	Director	$0	$0	$0
David Beil	VP - Northwest Region	2.00	Director	$0	$0	$0
Jake Potter	VP - South Central Region	2.00	Director	$0	$0	$0
Janine Thorn	VP - Diversity Engagement	2.00	Director	$0	$0	$0
Dr Rosanna Mucetti	VP at Large - Superintendent	2.00	Director	$0	$0	$0
Julia Burgos	VP at Large - Engagement	2.00	Director	$0	$0	$0
Heidi Vega	President	2.00	Officer Director	$0	$0	$0
Erica Chandler	President-Elect	2.00	Officer Director	$0	$0	$0
Trent Allen	Immediate Past President	2.00	Officer Director	$0	$0	$0
Barbara Hunter	Executive Director	1.00	Officer	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$1,658,322	$1,574,014	$1,475,950	$84,308
2023	$1,415,817	$1,218,413	$1,248,385	$197,404
2022	$790,715	$757,855	$955,698	$32,860
2021	$295,462	$170,217	$664,153	$125,245
2020	$445,175	$339,302	$645,745	$105,873

National School Public Relations Association