WALLA WALLA VALLEY WINE ALLIANCE

🔒

Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

Sign in with your work email to view Tuckman-Chang indicators

Financial Trends

Organization Details

Formation Year

2001

Legal Domicile

Principal Officer

KATIE DAVIS

Phone

5095263117

Tax Period

2024-05-01 to 2025-04-30

WALLA WALLA VALLEY WINE ALLIANCE, founded in 2001, is a small nonprofit in the Community Improvement sector that reported $919K in total revenue in fiscal year 2024. Expenses of $1.0M exceeded revenue, resulting in a 14% operating deficit.

Mission

FOUNDED IN 2001, THE WALLA WALLA VALLEY WINE ALLIANCE IS ONE OF THE TEN MOST SUCCESSFUL AND WELL-KNOWN WINERY/GROWER/PARTNER INDUSTRY MEMBERSHIP ORGANIZATIONS IN THE PACIFIC NORTHWEST.

Program Service Accomplishments

Program 1

CELEBRATE WALLA WALLA VALLEY WINE, ORGANIZED BY THE WALLA WALLA VALLEY WINE ALLIANCE, CONTINUES TO SHOWCASE THE DEPTH AND BREADTH OF QUALITY IN THE WALLA WALLA VALLEY WINE REGION. IN 2024, THE EVENT ATTRACTED 300 ATTENDEES FROM 12 STATES AND BRITISH COLUMBIA, WHO PURCHASED 1,078 TICKETS OVER THE THREE-DAY CELEBRATION. WITH PARTICIPATION FROM 58 WALLA WALLA VALLEY WINERIES AND 3 VISITING WINERIES, THE EVENT HIGHLIGHTED THE CAMARADERIE AND INNOVATION AMONGST WINEMAKERS. THE 2023 EVENT ALSO SAW ENGAGEMENT FROM 10 MEDIA GUESTS AND 17 EVENT SPONSORS, DEMONSTRATING THE EVENT'S IMPACT ON PROMOTING THE REGION AS AN INTERNATIONALLY ACCLAIMED WINE BRAND.

Program 2

WANDER WALLA WALLA VALLEY WINE IS AN ANNUAL CURATED ITINERARY SERIES THAT DRIVES TOURISM TO THE WALLA WALLA VALLEY DURING FALL AND WINTER MONTHS WHEN TRADITIONAL TRAVEL STARTS TO TAPER OFF. IN 2023, WANDER GENERATED OVER 700 ITINERARY DOWNLOADS FROM 314 INDIVIDUALS, WITH OUT-OF-STATE REGISTRANTS ACCOUNTING FOR HALF OF THE PARTICIPANTS. THE CAMPAIGN'S PAID SOCIAL MEDIA EFFORTS RESULTED IN 800,000 IMPRESSIONS AND NEARLY 10,000 CLICKS TO THE CAMPAIGN WEBSITE, DEMONSTRATING THE CONTINUED SUCCESS OF WANDER IN PROMOTING THE REGION'S WINERIES, RESTAURANTS, BUSINESSES, PARKS, AND ATTRACTIONS.

Program 3

THE WINE ALLIANCE HAS BEEN A KEY INSTIGATOR AND DRIVER OF COLLABORATIVE LOCAL, REGIONAL, AND BI-STATE EFFORTS TO PROMOTE WINE TOURISM AT ALL LEVELS OF ENGAGEMENT. THE WINE ALLIANCE IS REGULARLY...

THE WINE ALLIANCE HAS BEEN A KEY INSTIGATOR AND DRIVER OF COLLABORATIVE LOCAL, REGIONAL, AND BI-STATE EFFORTS TO PROMOTE WINE TOURISM AT ALL LEVELS OF ENGAGEMENT. THE WINE ALLIANCE IS REGULARLY RECOGNIZED FOR ITS ONGOING MARKETING EFFORTS TO PROMOTE THE WALLA WALLA VALLEY WINE REGION THROUGH A LEADING WEBSITE AND SOCIAL MEDIA PLAN, TOP NOTCH MEDIA RELATIONS, FIRST CLASS ANNUAL WINERY GUIDE, AND OTHER ASSORTED PROGRAMS.

🔒

Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

Sign in to view Trantor Score and financial metrics

Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $0

Program Service Revenue $918,474

Investment Income $146

Other Revenue $0

TOTAL REVENUE $918,620

Expense Breakdown

Grants Paid $0

Salaries & Benefits $323,970

Fundraising Expenses $0

Other Expenses $722,680

TOTAL EXPENSES $1,046,650

Year-over-Year Comparison

	2024	2023	Change
Revenue	$918,620	$878,542	+0.0%
Expenses	$1,046,650	$1,020,976	+0.0%
Net Income	$-128,030	$-142,434	-0.1%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

🔒

Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

Sign in to view all financial metrics

Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
TIM ARMSTRONG	BOARD SECRET	2.00	Director	$0	$0	$0
KATIE DAVIS	PRESIDENT	5.00	Director	$0	$0	$0
TREVOR DORLAND	DIRECTOR	2.00	Director	$0	$0	$0
JASON FOX	ESTATE WINER	5.00	Director	$0	$0	$0
MARTIN FUJISHIN	DIRECTOR	2.00	Director	$0	$0	$0
DANNY GORDON	DIRECTOR	2.00	Director	$0	$0	$0
KAI ITAMERI	TREASURER	5.00	Director	$0	$0	$0
JESUS MARTINEZ BUJANDA MORA	DIRECTOR	2.00	Director	$0	$0	$0
BRANDON MOSS	DIRECTOR	2.00	Director	$0	$0	$0
JORDAN SMALL	VICE PRESIDE	2.00	Director	$0	$0	$0
BRAD SORENSON	DIRECTOR	2.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$918,620	$1,046,650	$612,387	$-128,030
2024	$878,542	$1,020,976	$728,599	$-142,434
2023	$948,596	$848,416	$884,148	$100,180
2022	$697,763	$593,449	$757,151	$104,314
2021	$415,442	$428,242	$648,636	$-12,800
2020	$662,194	$679,701	$653,307	$-17,507
2019	$755,845	$593,376	$707,126	$162,469