JUNEAU CONVENTION & VISITORS BUREAU

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1985

Legal Domicile

Principal Officer

ELIZABETH PERRY

Phone

9075861761

Tax Period

2024-07-01 to 2025-06-30

JUNEAU CONVENTION & VISITORS BUREAU, founded in 1985, is a community nonprofit that reported $2.0M in total revenue in fiscal year 2024. Revenue decreased 12% compared to the prior year. Expenses of $1.8M left a modest 12% surplus.

Mission

TO BRING ECONOMIC BENEFIT TO THE CITY OF JUNEAU THROUGH INDEPENDENT AND BUSINESS TRAVEL; ASSIST PROSPECTIVE TRAVELERS IN CHOOSING JUNEAU THROUGH CONVENTION MARKETING, DESTINATION MARKETING, AND/OR VISITOR INFORMATION SERVICES.

Program Service Accomplishments

Program 1

JCVBS MISSION IS TO MARKET JUNEAU TO CONVENTIONS, GROUPS, AND INDEPENDENT TRAVELERS. THIS WORK INCLUDES WINTER MARKETING & DESTINATION MARKETING. MARKETING EFFORTS INCLUDE CONVENTION AND MEETING...

JCVBS MISSION IS TO MARKET JUNEAU TO CONVENTIONS, GROUPS, AND INDEPENDENT TRAVELERS. THIS WORK INCLUDES WINTER MARKETING & DESTINATION MARKETING. MARKETING EFFORTS INCLUDE CONVENTION AND MEETING SALES ALONG WITH A SKIING PROMOTION DIRECTED TOWARD THE LEISURE MARKET IN THE PACIFIC NORTHWEST AREA VIA TELEVISION AND ONLINE ADVERTISING. THE DESTINATION MARKETING PROGRAM MARKETS DIRECTLY TO THE VACATION TRAVELER VIA THE TRAVELJUNEAU.COM WEBSITE, SOCIAL MEDIA, PRINT AND BROADCAST MEDIA, WORD OF MOUTH, DIRECT SALES, AND THROUGH INDUSTRY TRADE NETWORKS VIA TOUR OPERATORS, TRAVEL AGENTS, AND RELATED TRAVEL PROFESSIONALS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $1,881,073

Program Service Revenue $153,298

Investment Income $379

Other Revenue $7,630

TOTAL REVENUE $2,042,380

Expense Breakdown

Grants Paid $0

Salaries & Benefits $664,337

Fundraising Expenses $0

Other Expenses $1,123,850

TOTAL EXPENSES $1,788,187

Year-over-Year Comparison

	2024	2023	Change
Revenue	$2,042,380	$2,325,844	-0.1%
Expenses	$1,788,187	$1,935,622	-0.1%
Net Income	$254,193	$390,222	-0.3%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$141,280

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
ELIZABETH PERRY	PRESIDENT &	40.00	Officer	$124,792	$16,488	$141,280
WILL RACE	BOARD CHAIR	1.00	Officer Director	$0	$0	$0
SERENE HUTCHINSON	BOARD VICE C	1.00	Officer Director	$0	$0	$0
TOM SULLIVAN	BOARD SEC./T	1.00	Officer Director	$0	$0	$0
MCHUGH PIERRE	BOARD MEMBER	1.00		$0	$0	$0
DAN BLANCHARD	BOARD MEMBER	1.00	Director	$0	$0	$0
ANDY KLINE	BOARD MEMBER	1.00	Director	$0	$0	$0
SKYE STEKOLL	BOARD MEMBER	1.00	Director	$0	$0	$0
AIMON INDOUNG	BOARD MEMBER	1.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$2,042,380	$1,788,187	$1,884,144	$254,193
2024	No data	No data	No data	No data
2023	$1,971,890	$1,886,189	$1,104,291	$85,701
2022	$1,408,340	$1,630,542	$769,700	$-222,202
2021	$1,397,816	$1,340,206	$1,190,327	$57,610
2020	$1,439,264	$1,368,416	$759,728	$70,848
2019	$1,429,444	$1,452,769	$746,238	$-23,325
2018	$1,581,906	$1,491,233	$701,170	$90,673