INCEPTIA

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2022

Legal Domicile

Principal Officer

DAVID MACOUBRIE

Phone

4024796623

Tax Period

2023-10-01 to 2024-09-30

INCEPTIA, founded in 2022, is a mid-sized nonprofit in the Education sector that reported $47.7M in total revenue in fiscal year 2023. Revenue fell 77% from the prior year — a significant decline worth monitoring. The organization ran a surplus of $30.1M, a strong 63% operating margin.

Mission

INCEPTIA HELPS EDUCATIONAL INSTITUTIONS STRENGTHEN RELATIONSHIPS AND BOOST ENROLLMENT USING SOLUTIONS THAT ENABLE STUDENTS TO NAVIGATE ADMISSIONS AND FINANCIAL AID, BORROW WISELY AND RESOLVE LOAN REPAYMENT CHALLENGES.

Program Service Accomplishments

Program 1

Expenses: $11,668,549 Revenue: $1,370,587

INCEPTIA PROVIDES FINANCIAL LITERACY EDUCATION TO SECONDARY AND HIGHER EDUCATION STUDENTS AND THEIR FAMILIES VIA AN ONLINE INTERACTIVE PLATFORM; ASSISTS STUDENTS AND PARENTS IN COMPLETING THE FAFSA VERIFICATION PROCESS; COUNSELS STUDENTS WHO HAVE NOT COMPLETED A DEGREE TO ENCOURAGE RE-ENROLLMENT AND DEGREE COMPLETION; AND ADVISES STUDENT LOAN BORROWERS ON THEIR REPAYMENT OBLIGATIONS AND PROVIDE INFORMATION ON TITLE IV REPAYMENT PLAN OPTIONS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $40,008,683

Program Service Revenue $1,370,587

Investment Income $6,284,346

Other Revenue $0

TOTAL REVENUE $47,663,616

Expense Breakdown

Grants Paid $0

Salaries & Benefits $0

Fundraising Expenses $0

Program Expenses $11,668,549

Other Expenses $17,602,528

TOTAL EXPENSES $17,602,528

Year-over-Year Comparison

	2023	2022	Change
Revenue	$47,663,616	$204,344,227	-0.8%
Expenses	$17,602,528	$4,735,727	+2.7%
Net Income	$30,061,088	$199,608,500	-0.8%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

N/A

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$2,328,707

Total Directors

$996,629

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
RANDALL SCOTT HEESACKER	CEO (THRU OCT 2023)	20.00	Officer Director	$0	$59,496	$536,141
DAVID A MACOUBRIE	CEO (AS OF OCT 2023)	20.00	Officer Director	$0	$57,308	$366,688
JILL M HICKS	CFO	20.00	Officer	$0	$43,014	$344,797
MICHAEL JAY LUBBEN	SENIOR VP BUSINESS DEVELOPMENT	40.00	Officer	$0	$52,200	$285,564
SUSAN KAY DOWNING	SENIOR VP MARKETING	40.00	Officer	$0	$54,299	$287,388
WILLIAM LEONARD KOHL	SENIOR VP PORTFOLIO MANAGEMENT	20.00	Officer	$0	$48,389	$264,778
DEANA MARIE UNGER	VP OPERATIONS	40.00	Officer	$0	$27,288	$202,801
PAMELA SUE BECKMANN	SR. DIRECTOR OF CUSTOMER SVC & STUDENT ENGAGEMENT	0.00	Highest	$0	$46,752	$197,766
MARK E KRINGS	VP CLIENT SERVICES	0.00	Highest	$0	$58,382	$206,562
KRISTA BROOKE ODBERT	AVP PRODUCT DEVELOPMENT	0.00	Highest	$0	$28,087	$161,522
SHANNON R JONES	AVP BUSINESS DEVELOPMENT	0.00	Highest	$0	$40,174	$163,748
TIMOTHY JON ROETHIG	AVP CONTACT CENTER OPS	0.00	Highest	$0	$45,731	$167,789
RICHARD VIERK	CHAIR	0.50	Officer Director	$0	$0	$40,550
KIMBERLY RUSSEL	DIRECTOR	0.50	Director	$0	$0	$13,750
GUY SAUNDERS	DIRECTOR	0.50	Director	$0	$0	$15,000
ANTHONY GOINS	DIRECTOR	0.50	Director	$0	$0	$10,500
JOSEPH KNECHT	DIRECTOR	0.50	Director	$0	$0	$14,000
DAVID LECHNER	DIRECTOR	0.50	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$47,663,616	$17,602,528	$257,336,499	$30,061,088
2023	$204,344,227	$4,735,727	$195,862,511	$199,608,500