GREENER BY DEFAULT

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2022

Legal Domicile

Principal Officer

KATHERINE CANTRELL

Phone

8476029260

Tax Period

2024-01-01 to 2024-12-31

GREENER BY DEFAULT, founded in 2022, is a community nonprofit in the Food, Agriculture & Nutrition sector that reported $1.7M in total revenue in fiscal year 2024. Revenue surged 53% from the prior year, signaling strong growth momentum. The organization ran a surplus of $764K, a strong 46% operating margin.

Mission

GREENER BY DEFAULT'S MISSION IS TO CONSULT WITH INSTITUTIONS TO APPLY BEHAVIORAL SCIENCE TO FOOD POLICY, NUDGING DINERS TOWARD SUSTAINABLE PLANT-BASED FOOD WHILE PRESERVING FREEDOM OF CHOICE.

Program Service Accomplishments

Program 1

Expenses: $728,375 Revenue: $47,553

GREENER BY DEFAULT WORKED WITH 8 HEALTHCARE ORGANIZATIONS TO IMPLEMENT MORE HEALTHY, PLANT-FORWARD MENUS FOR PATIENTS AND STAFF, GAVE PRESENTATIONS TO OVER 2,000 SUSTAINABILITY, HEALTHCARE, AND...

GREENER BY DEFAULT WORKED WITH 8 HEALTHCARE ORGANIZATIONS TO IMPLEMENT MORE HEALTHY, PLANT-FORWARD MENUS FOR PATIENTS AND STAFF, GAVE PRESENTATIONS TO OVER 2,000 SUSTAINABILITY, HEALTHCARE, AND FOODSERVICE MANAGEMENT PROFESSIONALS ABOUT BEST PRACTICES FOR DESIGNING HEALTHY MENUS, PARTNERED WITH 23 INSTITUTIONS TO LAUNCH PILOTS OF PLANT-FORWARD MENUS, MORE THAN THREE TIMES AS MANY AS THE PRECEDING YEAR, AND PARTNERED WITH A MAJOR FOODSERVICE MANAGEMENT COMPANY TO HELP WITH THE DESIGN OF THEIR NEW HEALTHCARE MENUS. THESE ACTIVITIES ARE EXPECTED TO MAKE MILLIONS OF MEALS PER YEAR MORE NUTRITIOUS, HEALTH-PROMOTING, AND SUSTAINABLE.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $1,588,881

Program Service Revenue $47,553

Investment Income $17,925

Other Revenue $14

TOTAL REVENUE $1,654,373

Expense Breakdown

Grants Paid $630

Salaries & Benefits $677,669

Fundraising Expenses $31,841

Program Expenses $728,375

Other Expenses $212,544

TOTAL EXPENSES $890,843

Year-over-Year Comparison

	2024	2023	Change
Revenue	$1,654,373	$1,079,977	+0.5%
Expenses	$890,843	$430,984	+1.1%
Net Income	$763,530	$648,993	+0.2%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$188,580

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
KATHERINE CANTRELL	CEO	40.00	Officer	$88,256	$2,987	$91,243
ILANA BRAVERMAN	COO	40.00	Officer	$87,614	$9,723	$97,337
WEI TAI KWOK	CHAIR	1.00	Officer Director	$0	$0	$0
SANDEEP PATEL	TREASURER	1.00	Officer Director	$0	$0	$0
LYDIA CHAUDHRY	SECRETARY	1.00	Officer Director	$0	$0	$0
KATIE EXCOFFIER	BOARD MEMBER	0.50	Director	$0	$0	$0
BENJAMIN HAPP	BOARD MEMBER	0.50	Director	$0	$0	$0
ALI SAAD	BOARD MEMBER	0.50	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	No data	No data	No data	No data
2024	$1,654,373	$890,843	$1,465,799	$763,530
2023	$1,079,977	$430,984	$668,225	$648,993